Dimensions of Integrated Marketing Communication (IMC) and their Impact in Creating Brand Equity in the Quick Service Restaurant (QSR) Industry in Coimbatore City

E-ISSN : 2288-2766

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East Asian Journal of Business Economics / East Asian Journal of Business Economics, (E)2288-2766

2013, v.1 no.3, pp.42-54

Joshua Selvakumar (PSG College of Technology)

Joshua,