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Analysis of Public Perception Changes in the Circular Economy Using Text Mining

Abstract

Background: The circular economy, an economic model that promotes efficient resource utilization and environmental sustainability, has garnered increasing attention in recent years. The enactment of the Circular Economy and Social Transformation Promotion Act in South Korea represents a significant milestone in policy advancement. However, the extent to which public perceptions and attitudes toward the circular economy have changed, as well as the driving forces behind these changes, require further investigation. Objective: This study aims to analysis of the changes in the attitudes and perceptions of the Korean public toward the circular economy using text mining techniques. Specifically, it seeks to explore how public perceptions have evolved since the enactment of the Circular Economy and Social Transformation Promotion Act by identifying the key themes and concerns surrounding the circular economy and understanding their underlying causes. Methods: The study employs text mining techniques to analyze a large volume of data collected from multiple online platforms using the keywords "circular economy" and "recycling." Analytical methods such as word frequency analysis, network centrality analysis, CONCOR analysis, and topic modeling were used to systematically uncover the structure of public perceptions and the main themes related to the circular economy. The application of text mining techniques in circular economy research is also explained with reference to relevant literature. Results: The analysis identified five key themes in public concerns regarding the circular economy: Circular Economy and Resource Utilization, Environmental Protection and Waste Management, Eco-Friendly Technology and Business Development, Carbon Neutrality and Social Responsibility and Energy Transition and Future Development. The findings reveal strong public awareness of issues such as efficient resource utilization, waste management, eco-friendly technological innovation, carbon neutrality goals, and energy transition. Conclusions: The analysis identified five key themes in public concerns regarding the circular economy: Circular Economy and Resource Utilization, Environmental Protection and Waste Management, Eco-Friendly Technology and Business, Development, Carbon Neutrality and Social Responsibility and Energy Transition and Future Development: The findings reveal strong public awareness of issues such as efficient resource utilization, waste management, eco-friendly technological innovation, carbon neutrality goals, and energy transition.

keywords
Circular Economy, Recycling, Network Analysis, Awareness
Submission Date
2024-09-01
Revised Date
2024-10-02
Accepted Date
2024-12-02

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