- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
The Impact of Traditional Market Properties and Relationship Quality on Customer Value : Approach from the viewpoint of the Means-end Chain Theory
Han, Sang-Ho
Yang, Hoe-Chang
Abstract
Purpose - This study investigated relationship quality and/or loyalty, from the viewpoint that merchants and consumers could develop the traditional market. It reorganized variables to find the conditions of values that could stimulate consumers' motives to revive the traditional market. Research Design, data, and methodology - This study employed 202 copies of effective questionnaires, based on the data of Yang & Ju (2012), to conduct correlation, regression, and structured equation modeling (SEM). Results - The results emphasized product and store atmosphere as store selection attributes to consider in the minimum error correction (MEC) model; service factor was not significant. Further, consumers valued relationship quality in the test of mediated effects of the sub-factors of store selection attributes, including consumers' social and emotional value. The relationship quality significantly influenced consumers' value in traditional markets that needed to improve and develop using several variables. Conclusions - This study revealed connections between attributes, consequences, and values using the causal relation model, to generate an optimal model based on a practical and theoretical background and proposed ways to obtain consumer-related information easily.
- keywords
- Traditional Market, Relationship Quality, Customer Value, Means-end Chain Theory
Reference
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
Brockner, J. (1988). Self-Esteem at work: Research, Theory and Practice. D. C. Heath, MA: Lexington.
Chae, Seo-Il. (1997). Practice of social science research method (2nd Eds.). Seoul: Hakhyunsa.
Chun, Tae-Yoo, & Park, No-Hyun (2010). The Effect of Store Attributes of Urban Entertainment Centers on Consumption Emotion, Relationship Quality, and Store Loyalty. Journal of the Korea Real Estate Analysis Association, 16(2), 59-78.
Grunert, K. G., Beckmann, S. C., & Sørensen, E. (2001). Means–end chains and laddering: An inventory of problems and an agenda for research. In T. J. Reynolds & Olson, J. C.. (Eds.), Understanding consumer decision making — The means–end approach to marketing and advertising strategy (pp. 63−90). Mahwah, NJ: Lawrence Erlbaum Associates.
Gutman, J. (1982). A Means-End Chain Model Based on Consumer Categorization Process. Journal of Marketing, 46, 60-76.
Hening-Thurau, T. (2000). Relation Quality and Customer Retention through Strategic Communication of Customer Skills. Journal of Marketing Management, 16(1/3), 55-79.
Hutcheson, G. D., & Moutinho, L. (1998). Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14(7), 705-720.
Im, Chang-Hee (2008). Organizational Behavior (4th Eds.), Seoul: B&M Books.
Jarvelin, A., & Lehtinen, U. (1996). Relationship Quality in B2B Service Context. Ervardsson B.B., S. W. Johnson, and R. Scheuing eds. Quis 5 Advancing Service Quality: A Global Perspective, Toronto: Warwick Printing Company, Ltd. 243-254.
Lee, Young-Chul, & Yang, Hoe-Chang (2012). The Effect of College Students’ Perceived Choice Attribute of Traditional Market and Relationship Quality: Moderating Effects of Consumption Emotion and Mediating Effects of Consumer’s Value. Journal of Distribution Science, 10(1), 33-42.
Nunnally, J. C. (1978). Introduction to Psychological Measurement. New York: McGraw-Hill.
Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20(4), 418-430.
Osman, M. Z. (1993) A conceptual model of retail image influences on loyalty patronage behavior. The International Review of Retail, Distribution & Consumer Research, 31(2), 149-166.
Peter, J. P., & Olson, J. C. (1993). Customer Behavior and Marketing Strategy. Holmwood, IL: Richard Irwin.
Prendergast, G., & Man, H. W. (2002). The influence of store image on store loyalty in Hong Kong's quick service restaurant industry. Journal of Foodservice Business Research, 5(1), 45-59.
Rokeach, M. (1968). Beliefs, attitudes and values. San Francisco: Jossey-Bass Inc.
Reynolds, T. J., Gengler, C. E., & Howard, D. J. (1995). A Means-End Analysis of Brand Persuasion Through Advertising. International Journal of Research in Marketing, 12, 257-266.
Reynolds, T. J., & Gutman, J. (1984). Advertising is Image Management. Journal of Advertising Research, 24(1), 27-37.
Reynolds, T. J., & Gutman, J. (1988). Laddering Theory, Method, Analysis and Interpretation. Journal of Advertising Research, 28(1), 11-31.
Reynolds, T. J., & Olson, J. C. (2001). Understanding Consumer Decision Making: The means-end approach to marketing and advertising strategy. Mahwah, NJ: Erlbaum.
Roberts, K., Varki, S., & Brodie, R. (2003). Measuring the Quality of Relationships in Consumer Services: An Empirical Study. European Journal of Marketing, 37(Feb.), 169-196.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why We Buy What We Buy: A Theory of Consumption Values. Journal of Business Research, 22, 159-170.
Shim, S., & Kotsiopulos, A. (1993). A Typology of Apparel Shopping Orientation Segments Among Female Consumers. Clothing and Textiles Research Journal, 12(1), 73-85.
Sweeney, J. C., & Soutar, G. (2001). Consumer perceived value: the development of multiple item scale. Journal of Retailing, 77(2), 203-220.
ter Hofstede, F., Audenaert, A., Steenkamp, J.-B. E. M., & Wedel, M. (1998). The association pattern technique: An alternative approach to measuring means-end chains. International Journal of Research in Marketing, 15(1), 37-50.
Vinson, D. E., Scott, J. E., & Lamont, L. M. (1977). The role of personal values in marketing and consumer behaviour. Journal of Marketing, 41(2), 44–50.
Yang, Hoe-Chang, & Ju, Yoon-Hwang (2012). Effects of Perceived Choice Attributes in Traditional Markets and Relationship Quality: Moderating Effects of Consumption Emotion and Consumer’s Value. Journal of Distribution Science, 10(12), 25-34.
Yang, Hoe-Chang., Kim, Sung-Il., Park, Young-Ho., & Lee, Shang-Nam (2011). A Study on the Relationship between the Degree of Awareness on Low Carbon Green Growth and the Organizational Commitment Focused on the Traditional Retailers. Journal of Distribution Science, 9(3), 37-46.
Yin, J. (2002). Interactivity of Internet-Based Communications: Impacts on E-Business Consumer Decisions. Unpublished doctoral dissertation, Georgia State University, Atlanta.
Yoo, Chanio., Park, Johee, & Macinnis, D. J. (1998) Effect of store characteristics and in-store emotional experiences on store attitude. Journal of Business Research, 42(3), 253-263.
Wang, C. L., Bristol, T., Mowen, J. C., & Chakraborty, G. (2000). Alternative modes of self-construal: Dimensions of Connectedness and Separateness and Advertising Appeals th the Cultural and Gender Specific Self. Journal of Consumer Psychology, 9(2), 107-115.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations