- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
Effects of Perceived Service Quality of Cultural Centers in Discount Stores on Relationship Quality
Effects of Perceived Service Quality of Cultural Centers in Discount Stores on Relationship Quality
Kim, Mi-Song (National Agricultural Cooperative Federation)
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Abstract
Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.
- keywords
- Qultural Centers, Perceived Service Quality, Relationship Qualuty, Discount Stores, NH Hanaro Club
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