- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
모바일 인스턴트 메신저 상황에서 소속감, 외로움이 자기노출 행동에 미치는 영향: 시스템 품질의 조절효과를 중심으로
The Effects of Belongingness and Loneliness on Self-Disclosure in MIM: The Moderating Role of System Quality
김한구 (School of Business Administration, Kyungpook National University)
- 다운로드 수
- 조회수
Abstract
Purpose - Recently, Mobile technologies and devices including smart phones and tablets have increased the possibility of communicating with other people and sharing personal information without time and space restriction. In order to realize the market potential related to mobile technologies, a large number of internet services have been incorporated into mobile platforms. Especially, The number of MIM(Mobile Instant Messenger) users has been increasing dramatically and services using MIM platform also have diversified. In spite of drastic growth in markets related to MIM, there is little empirical research on MIM and users' behaviors. This study designed to examine the structural relationships among belongingness, loneliness, self-disclosure intention, system quality, and self-disclosure behavior in context of MIM. Research design, data, and methodology - Three hypotheses were about the relationship among belongingness, loneliness and self-disclosure intention. The other two hypotheses were about the moderating effect of system quality in the causal relationship between self-disclosure intention and self-disclosure behavior. The data was analyzed by structural equation modeling. Research data were obtained from 330 undergraduate students who were KakaoTalk users and total 314 valid questionnaires were used in the final analysis. Results - The results from this study are as follow. First, the belongingness and the loneliness had a significant impact on self-disclosure intention in MIM. Second, the self-disclosure intention in MIM also had a positive impact on the self-disclosure behavior. Lastly, there is a moderating effect of the system quality in the relationship between the self-disclosure intention and self-disclosure behavior in MIM. Specifically, the higher system quality level was perceived, the positive effect of the self-disclosure intention in MIM on the self-disclosure behavior was greater. Conclusions - Based on the results from this study, academic and practical implications can be drawn. First, the study extends the scope of research about SNS through focusing on MIM to be classified by closed type SNS and identifies the relationship between emotion, behavioral intention and behaviors in MIM. Second, this study provides strategic guidelines to increase the efficiency for promotion activity. Limitations for the study also should be discussed.
- keywords
- Belongingness, Loneliness, Self-disclosure Intention, System Quality, Self-disclosure Behavior
참고문헌
Ajzen, I. (1988). Attitudes, personality and behaviour. Milton Keynes, UK: Open University Press.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
Al-Saggaf, Y., & Nielsen, S. (2014). Self-disclosure on Facebook among female users and its relationship to feelings of loneliness. Computers in Human Behavior, 36, 460-468.
Altman, I., & Taylor, D. A. (1973). Social penetration: The development of interpersonal relationships. New York: Holt, Rinehart & Winston.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Bardi, C. A., & Brady, M. F. (2010). Why shy people use instant messaging: Loneliness and other motives. Computers in Human Behavior, 26(6), 1722-1726.
Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin , 117, 497–529.
Baumeister, R. F., & Tice, D. M. (1990). Anxiety and social exclusion. Journal of Social and Clinical Psychology, 9, 165–195.
Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 99, 588-606.
Berg., J. H., & Peplau, L. A. (1982). Loneliness: The relationship of self-disclosure and androgyny. Personality and Social Psychology Bulletin, 8, 624-631.
Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen, & J. S. Long (ed.). Testing structural equation models (pp. 136-162). Beverly Hills, CA: Sage.
Burke, M., Marlow, C., & Lento, T. (2010). Social Network Activity and Social Wellbeing. Proceedings of the 28th International Conference on Human Factors in Computing Systems (pp. 1901-1912). New York, NY: ACM Press.
Cacioppo, J. T., Fowler, J. H., & Christakis. N. A. (2009). Alone in the crowd: the structure and spread of loneliness in a large social network. Journal of Personality and Social Psychology, 97(6), 977-991.
Carmines, E. G., & McIver, J. P. (1981). Analyzing models with unobserved variables: Analysis of covariance structures. In G. W. Bohrnstedt & E. F. Borgatta (ed.). Social measurement: Current issues (pp. 65-115). Beverly Hills, CA: Sage.
DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems , 19(4), 9-30.
Dyson, E. (1998). Release 2.1: A design for living in the digital age. New York: Broadway Books.
Fishbein, M., & Ajzen, I. (1975). Belief; attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Fokkema, T., & Knipscheer, K. (2007). Escape loneliness by going digital: A quantitative and qualitative evaluation of a Dutch experiment in using ECT to overcome loneliness among older adults. Aging &Mental Health, 11, 496-504.
Fornell, C, & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research , 18(3), 382-388.
Gross, R., & Acquisti, A. (2005). Information revelation and privacy in online social networks. Proceedings of the 2005 ACM Workshop on Privacy in the Electronic Society (pp. 71-80).
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Upper Saddle River: Prentice Hall.
Hollenbaugh, E. E., & Ferris, A. L. (2014). Facebook self-disclosure: Examining the role of traits, social cohesion, and motives. Computers in Human Behavior, 30, 50-58.
Horn, S. (1998). Cyberville: Clicks, culture, and the creation of an online town. New York: Warner Books.
Jung, Bo-Hee & Kim, Han-Ku (2016). Self-Disclosure on mobile instant messenger: The structure relationships among self-esteem, loneliness and motives for using KakaoTalk. Productivity Review, 30(2), 169-196.
Jung, Myung-Hee, Bae, Dong-In, & Yu, Jae-Chul (2014). The effects of SNS characteristics on purchase intention. The East Asian Journal of Business Management, 4(3), 19-25.
Kakao (2016). 21th Business Reports. Retrieved March 30, 2016, from http://dart.fss.or.kr/?rcpNO=20160330002170
Kim, Myoung-Soo, & Lee, Dong-Joo (2012). The role of digital fatigue and flow in SNS usage. The e-Business Studies, 13(1), 67-87.
Kim, Yong-Min, Kireyeva, A. A., & Youn, Myoung-Kil (2014). Effects of SNS characteristics upon consumers’ awareness, purchase intention, and recommendation. International Journal of Industrial Distribution & Business, 5(1), 27-37.
Lee, Y. E., & Benbasat, I. (2004). A framework for the study of customer interface design for mobile commerce. International Journal of Electronic Commerce, 8(3), 79-102.
Leung, L. (2002). Loneliness, self-disclosure, and ICQ (“I seek you”) use. Cyberpsychology and Behavior, 5, 241-251.
Liang, T., Ho, Y., Li, Y., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
Lin, H. F. (2008). Determinants of successful virtual communities: Contributions from system characteristics and social factors. Information & Management, 45(8), 522-527.
Malone, G. P., Pillow, D. R., & Osman, A. (2012). The general belongingness scale (GBS): Assessing achieved belongingness. Personality and Individual Differences, 52, 311-316.
Marsh, H. W., Wen, Z., & Hau, K. T. (2006). Structural equation models of latent interaction and quadratic effects. In G. Hancock & R. O. Mueller (ed.). Structural equation modeling: A second course (pp.225-265) Greenwich, CT: Information Age Publishing Inc.
Mikulincer, M., & Nachshon, O. (1991). Attachment styles and patterns of self-disclosure. Journal of Personality and Social Psychology, 61(2), 321-331.
Miller, L. C., Berg, J. H., & Archer, R. L. (1983). Openers: Individuals who elicit intimate selfdisclosure. Journal of Personality and Social Psychology, 44(6), 1234-1244.
Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658-1664.
Seidman, G. (2012). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and Individual Differences, 54, 402-407.
Shaw, L. H., & Grant, L. M. (2002). In defense of the internet: The relationship between internet communication and depression, loneliness, self-esteem, and perceived social support. Cyberpsychology and Behavior, 5, 157-171.
Sheldon, K. M., Abad, N., & Hirsch, C. (2011). A two-process view of Facebook use and relatedness need-satisfaction: Disconnection drives use, and connection rewards it. Journal of Personality and Social Psychology, 100, 766-775.
Stokes, J. P. (1987). The relation of loneliness and self-disclosure. In V. J. Derlega, & J. H. Berg (ed.). Self-Disclosure (pp.175-202). New York:Plenum Press.
Tidwell, L. C., & Walther, J. B. (2002). Computermediated communication effects on disclosure, impressions, and interpersonal evaluations: Getting to know one another a bit at a time. Human Communication Research, 28, 317-348.
Valenzuela, S., Park, N., & Kee, K. F. (2009). Is there social capital in a social network site? Facebook use and college students’ life satisfaction, trust, and participation. Journal of Computer-Mediated Communication, 14, 875-901.
Valkenburg, P. M., Schouten, A. P., & Peter, J. (2005). Adolescents’ identity experiments on the internet. New Media & Society, 7, 383-402.
Wilson, R. E., Gosling, S. D., & Graham, L. T. (2012). A review of Facebook research in the social sciences. Perspectives on Psychological Science, 7(3), 203-220.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Yu, A. Y., Tian, S. W., Vogel, D., & Kwok, R. C. W. (2010). Can learning be virtually boosted? An investigation of online social networking impacts. Computers and Education, 55, 1494-1503.
Zhou, T., Li, H., & Liu, Y. (2010). The effect of flow experience on mobile SNS users’ loyalty. Industrial Management & Data Systems , 110(6), 930-946.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수