바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
사전등록 바로가기
 

logo

  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

ISSN : 1738-3110

논문 상세

이전 다음
선공개 논문 논문 투고

Vol.15 No.9

Citation Share

The Effects of Korean Wave and Heuristic on Shopping Behavioral Intention of Chinese Consumers

The Effects of Korean Wave and Heuristic on Shopping Behavioral Intention of Chinese Consumers

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2017, v.15 no.9, pp.53-62
https://doi.org/https://doi.org/10.15722/jds.15.9.201709.53
Kim, Soon-Hong (Incheon National University)
Yoo, Byong-Kook (Incheon National University)
Kim, Soon-Hong, & Yoo, Byong-Kook. (2017). The Effects of Korean Wave and Heuristic on Shopping Behavioral Intention of Chinese Consumers. The Journal of Distribution Science(JDS), 15(9), 53-62, https://doi.org/https://doi.org/10.15722/jds.15.9.201709.53

Abstract

Purpose - This study aims to analyze the effects of preference for Korean Wave and heuristic on shopping satisfaction and switching barriers of Chinese people visiting Korea, and also their positive effects on consumers' behavioral intention with these variables as mediating variables by using the structural equation model. Research design, data, and Methodology - For this study, we collected 264 questionnaires of Chinese consumers' who have experienced tourism and shopping in Korea after excluding questionnaires that were not proper to be analyzed. The residence of Chinese visiter was Shandong Province, Beijing, Shanghai, Shenyang. The data of this study was analyzed using SPSS 23 statistics to verify the reliability and discriminant validity. Structural equation method was used to test the hypotheses in this study. Results - The effects of heuristic variable on shopping satisfaction and the switching barriers variable were statistically significant. The effects variables of Korean Wave effect variable were statistically significant only on the switching barriers variable. However, the Korean Wave effect variable did not have a statistically significant effect on the shopping satisfaction. Conclusions - The shopping satisfaction and Korean Wave effect variables had statistically significant effects on the behavioral intention variable. In the result of indirect analysis, only the heuristic effect had indirect effects on consumers' behavior intention.

keywords
Heuristic, Korean Wave, Consumers' Behavioral Economics, Shopping Store, Shopping Satisfaction, Shopping Behavioral Intention

참고문헌

1.

Ahn, K. H., & Kwak, J. S. (2011). Consumer decisionmaking based on behavioral economic. Seoul, Korea:Haghyeonsa.

2.

Bendapudi, N., & Berry, L. L. (1977). Customer’s motivations for maintaining relationship with service providers. Journal of Retailing, 73(1). 15-57.

3.

Bigne, J. E., Sanchez, M. I., & Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship. Tourism Management, 22(6), 607-616.

4.

Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer Switching Costs: A Typology, Antecedents, and Consequences. Journal of the Academy of Marketing Science, 31(2), 109-126.

5.

Chaiken, S., & Maheswaran, D. (1994). Heuristic Processing Can Bias Systematic Processing: The Effect of Source Credibility, Argument Ambiguity and Task Importance on Attitude Judgment. Journal of Personality and Social Psychology, 66(March), 460-73.

6.

Cho, K. H., & Park, B. G. (1999). An Empirical Study of the Effects of the Switching Barrier and Customer Satisfaction on Store Loyalty. Journal of Korean business administration, 28(1), 127-149.

7.

Cho, W. J., & Lee, H. S. (2011). Influence of Consumers'Personal Value on the Wine Selection Attributes and Selection Behavior. The journal of Korean tourism studies, 25(4), 381-396.

8.

Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A re-examination and extension. Journal of Marketing, 56, 55-68.

9.

Fornell, C., & Larcker, D. F. (1981) Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(February), 39-50.

10.

Ganesan, S. (1994). Determinants of Long-Term Orientation in Buyer-Seller Relationship. Journal of Marketing, 58, 1-19.

11.

Gartner, W. C (1993). Image formation process. Journal of Travel and Tourism Marketing, 2 (2/3), 191-215.

12.

Hwang, Y. C. (2016). A Study on a Relationship between Behavioral Intention & The Determinants of Heuristic and Type of Heuristics: Focus on Wine Customer. Journal of Korean Internet Electronic Commerce, 16(1), 285-309.

13.

Jones, M. A., David, L. M., & Sharon, E. B. (2000). Switching Barriers and Repurchase in Services. Journal of Retailing, 76(2), 259-274.

14.

Jones, T. O., & Sasser, W. E. (1995). Why satisfied customer defects? Harvard Business Review, November-December, 88-99.

15.

Kim, G. C. (2013). A Study on the Effects of Super-Supermarket Service Quality on Satisfaction in Store Selection. Journal of Industrial Distribution &Business, 4(2), 41-49.

16.

Kim, J. K., & Kim, S. H. (2004). Factors Influencing the Customer Relationship Duration in the Online Game Service Industry. Journal of Korean Marketing Association, 19(1), 131-158.

17.

Kim, K. Y., & Kang, J. H. (2016). Study on Café Choice Behavior Using Extended Theory of Reasoned Action (ETRA) and Heuristics Theory. International Journal of Tourism and Hospitality Research, 30(1), 83-99.

18.

Kim, M. H., & Kang, I. H. (2007). The Impacts of the Popular Korean Wave on the Korean Tourist Destination Image, Tourists' Satisfaction and Behavioral Intention. The journal of tourism management, 22(3), 359-380.

19.

Kim, M. S., & Kim, N. J. (2014). A Study of Restaurant Customer`s Irrational Choice Behavior: Comparison Based on the TRA and Social Action Concept of Max Weber. The journal of Korean tourism studies, 26(1), 73-95.

20.

Kim, S. B. (2013). Behavioral Economics. Seoul, Korea:Jiphilmedia.

21.

Kim, S. H. (2012). A Study on the Impact of Customer Equity on Customer Loyalty in the Korean Retail Industry: Mediation of Customer Satisfaction and Switching Costs. Journal of Distribution Science, 10(11), 79-88.

22.

Korea Tourism Organization, 2016.

23.

Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a businessto-business service context. Journal of the Academy of Marketing Science, 32, 293–311.

24.

Lee, C. H., Kim, Y. K., & Lee, H. B. (2010). The Effects of Different Types of Hanryu on Korean Nation Brand Image, on the Perception of Corporations and Products/Services. Advertising Research, 87, 364-391.

25.

Lee, K. K., Ahn, S. H., Kim, H. D., & Youn, M. K. (2014). Effects of the Flow of an Internet Shopping Mall upon Revisit Intention and Purchase Intention. East Asian Journal of Business Management, 4(4), 27-38.

26.

Lee, U. Y. (2006). The impact on country image and product evaluation caused by Korean Wave in China. Journal of Korean International business review, 10(2), 107-136.

27.

Lee, Y. J., & Lee, C. L. (2005). Antecedents and Consequences of Switching Costs: The Moderating Role of Service Subscription Types. Journal of Korean Marketing Association, 20(3), 1-28.

28.

Oliver, R. L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17, 460-469.

29.

Park, E. S., & Choi, H. S. (2013). Impacts of Korean Wave on the Destination Image and Tourist' Satisfaction –focusing on Chinese's tourists. Korean Journal of Tourism Research, 27(6), 57-73.

30.

Park, J. H., & Jin, Y. H. (2006). The Influence of Hedonic Value in Tourism Shopping Behavior. Journal of Tourism Research, 21(4), 121-138.

31.

Park, S. W. (2016). A Study on Theory of Planned Behavior and Heuristic Behavioral Intention: Focused on International and Regional Event Participants. Journal of Tourism Leasure, 28(12), 68-79.

32.

Park, S. J., & Choi, N. H. (2002). The Effects of Sunk Cost Pressure and Transaction Coup ling on the Activeness of Consumption Behavior. Journal of Korea Marketing Association, 17(1), 97-132.

33.

Ping, R. A. (1993). The Effects of Satisfaction and Structural Constraints on Retailer Exiting, Voice, Loyalty, Opportunism and Neglect. Journal of Retailing, 69(Fall), 320-352.

34.

Qin, F., & Lee, J. H. (2014). The Influence of Fashion Product Purchase Criteria and Effects of Store Attributes Toward Shopping Satisfaction for Inbound Chinese Tourist in Korea. Fashion & Text. Res. J. 16(4), 554-563.

35.

Sharma & Neeru (2003). The Role of Pure and Quasimoderators in Services: An Empirical Investigation of Ongoing Customer-service Provider Relationships. Journal of Retailing and Consumer services, 10(4), 253-262.

36.

Sharman, N., & Patterson, P. G. (2000). Switching Costs, Alternative Attractiveness and Experience as Moderators of Relationship Commitment in Professional, Consumer Services. International Journal of Service Industry Management, 11(5), 470-490.

37.

Simon, H. (1956). Rational choice and the structure of the environment. Psychological Review, 63, 129-138.

38.

Sung, H. Y., Kim, J. J., & Youn, M. K. (2014). A Study upon Effects of Family Restaurant Consumption Values upon Satisfaction, Reliability and Behavioral Intentions in Korea: Focused on College Students at Metropolitan Area. Journal of Asian Finance, Economics and Business, 1(4), 29-37.

39.

Thaler, R. H. (1980). Toward a positive Theory of Consumer Choice. Journal of Economic Behavior and Organization, 1, 39-60.

40.

Tomono, N. (2008). Behavioral Economics. Seoul, Korea:Jihyung.

41.

Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science, 211, 453-458.

42.

Um, L. S. (2006). A Study on the Effect of Consumer Switching Barriers on the Switching and Revisit Intention in Travel Agency and Airlines. (Doctorial dissertation, Sejong University)

43.

Wang, M. M., Ryu, S. Y., & Song, W. G. (2011). The Effect of Visual Media`s Contact on Destination Image and Intention of Visit: Focusing on the Potential Tourists from China to Korea. Journal of Korean Tourism Research, 25(1), 129-142.

44.

Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46.

The Journal of Distribution Science(JDS)

선공개 논문 논문 투고 OA 정책