- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
Analysis of the Bicycle-Sharing Economy : Strategic Issues for Sustainable Development of Society
Analysis of the Bicycle-Sharing Economy : Strategic Issues for Sustainable Development of Society
Cho, Yooncheong (KDI School of Public Policy and Management)
Abstract
Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.
- keywords
- Sharing Economy, Bicycle Sharing, Utility, Satisfaction, Sustainable Development
참고문헌
Bachand-Marleau, J., Lee, B. H., & El-Geneidy, A. (2012). Better understanding of factors influencing likelihood of using shared bicycle systems and frequency of use. Journal of Transportation Research Board, 2314, 66-71.
Banister, D., Pucher, J., & Lee-Gosselin, M. (2007). Making sustainable transport politically and publicly acceptable: lessons from the EU, USA and Canada. Institutions and Sustainable Transport:Regulatory Reform in Advanced Economies, 17-50.
Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
Belk, R. (2007). Why not share rather than own?. Annals of the American Academy of Political and Social Science, 611(1), 126-140.
Belk, R. (2014). You are what you can access: sharing and collaborative consumption online. Journal of Business Research, 67, 1595-1600.
Böcker, L., & Meelen, T. (2017). Sharing for people, planet or profit? Analyzing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 28-29.
Botsman, R., & Rogers, R. (2010). What’s mine is yours:The rise of collaborative consumption. New York:Harper Business.
Blau, P. M. (1964). Exchange and power in social life. New York: Wiley.
DeMaio, P. (2009). Bike-sharing: History, impacts, models of provision, and future. Journal of Public Transportation, 12(4), 41-56.
Dick, A., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113.
Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn't about sharing at all. Harvard Business Review. Retrieved January 2, 2018 from https://hbr.org/2015/01/the-sharing-economy-isnt-abo ut-sharing-at-all
Fishman, E., Washington, S., & Haworth, N. (2013). Bike share: A synthesis of the literature. Transport Reviews, 33(2), 148-165.
Fishman, E., Washington, S., Haworth, N., & Mazzei, A. (2014). Barriers to bikesharing: An analysis from Melbourne and Brisbane. Journal of Transport Geography, 41, 325-337.
Fishman, E. (2016). Cycling as transport. Transport Reviews, 36(1), 1-8.
Fitzsimmons, J. (1985). Consumer participation and productivity in service operations. Interfaces, 15(3), 60-67.
Gansky, L. (2010). The mesh: Why the future of business is sharing. New York: Penguin.
Gössling, S. (2013). Urban transport transitions:Copenhagen, city of cyclist. Journal of Transport Geography, 33, 196-206.
Hardin G. (1968). The tragedy of the commons. Science, 163(3859), 1243–1248.
Heinrichs, H. (2013). Sharing economy: A potential new pathway to sustainability. GAIA, 22(4), 228-231.
Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer file sharing of motion pictures. Journal of Marketing, 71(4), 1-18.
Humphreys, A., & Grayson, K. (2008). The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption. Sociology Compass, 2(3), 963-980.
Hung, H., & Wong, H. Y. (2007). Organizational perception of customer satisfaction: Theories and evidence. The Service Industries Journal, 27(4), 495-507.
Ilgel, D. R. (1971). Satisfaction with performance as a function of the initial level of expected performance and the deviation from expectations. Organizational Behavior and Human Performance, 6, January, 345-361.
Jang, J., Gim, T. H. T., & Lee, M. Y. (2016). A study on the Seoul public bikes use characteristics - A case of the districts of Yeouido and Sangam. Seoul Studies, 17(4), 77-91.
Jarašūnienė, A. (2009). Research on advanced technologies and their efficiency in the process of interactions between different transport modes in the terminal. Transport, 24(2), 129–134.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292.
Karki, T. K., & Tao, L. (2016). How accessible and convenient are the public bicycle sharing programs in China?. Experiences from Suzhou city. Habitat International, 53, 188-194.
Kwon, Y. H. (2014). The civic revitalization through the public bicycle: Focused on Changwon PBS. Journal of Korea Service Management Society, 15(4), 171-189.
Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76(4), 109-125.
Lanier, C. D., & Schau, H. J. (2007). Culture and co-creation: Exploring consumers’ inspirations and aspirations for writing and posting on-line fan fiction. In Russell, W., Belk, J., & Sherry, F. (ed.). Consumer Culture Theory (Research in Consumer Behavior), 11, Emerald Group Publishing Limited, 321-342.
Lee, S. M., & Cho, Y. C. (2018). Exploring utility, attitude, intention to use, satisfaction, and loyalty in B2C/P2P car-sharing economy. Journal of Marketing Thought, 4(4), February.
Majumdar, B. B., & Mitra, S. (2015). Identification of factors influencing bicycling in small sized cities: A case study of Kharagpur, India. Case Studies on Transport Policy, 3(3), 331-346.
Martin, C. (2016). The Sharing Economy: A pathway to sustainability or a nightmare form of neoliberal capitalism?. Ecological Economics, 121, 149-159.
Midgley, P. (2009). The role of smart bike-sharing systems in urban mobility. Journeys, 2, 23-31.
Midgley, P. (2011). Bicycle-sharing Schemes: Enhancing Sustainable Mobility in Urban Areas. New York:United Nations, Department of Economic and Social Affairs.
Millard-Ball, A., Murray, G., Schure, J. T., & Fox, C. (2005). Car-sharing: Where and how it succeeds. Transit Cooperative Research Program Report, 10.
Möhlmann, M. (2015). Collaborative consumption:Determinants of satisfaction and the likelihood of using a sharing economy option Again. Journal of Consumer Behavior, 14(3), 193-207.
Mont, O. (2002). Clarifying the concept of product-service system. Journal of Cleaner Production, 10(3), 237-245.
Mont, O. (2004). Institutionalization of sustainable consumption patterns based on shared use. Ecological Economics, 50(1), 135-153.
Morgan, R., & Hunt, S. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58(3), 20-38.
Murphy, E., & Usher, J. (2015). The role of bicycle-sharing in the city: Analysis of the Irish experience. International Journal of Sustainable Transportation, 9(2), 116-125.
Oliver, R. L. (1996). Satisfaction: A Behavioral Perspective on the Consumer. New York:McGraw-Hill.
Olson, M. (1965). The Logic of Collective Action. Public Goods and the Theory of Groups. Cambridge, MA:Harvard University Press.
Passafaro, P., Rimano, A., Piccini, M. P., Metastasio, R., Gambardella, V., Gullace, G., & Lettieri, C. (2014). The bicycle and the city: Desires and emotions versus attitudes, habits and norms. Journal of Environmental Psychology, 38, 76-83.
Parkes, S. D., Marsden, G., Shaheen, S. A., & Cohen, A. P. (2013). Understanding the diffusion of public bikesharing systems: Evidence from Europe and North America. Journal of Transport Geography, 31, 94-103.
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134.
Picón, A. B., Castro-Abancéns, I., & Roldán, J. (2014). The relationship between satisfaction and loyalty:A mediator analysis. Journal of Business Research, 67(5), 746-751.
Porter, M., & Karmer, M. R. (2011). Creating shared value. Harvard Business Review, 89, 62-77.
Postigo, H. (2003). Emerging sources of labor on the Internet: The case of America online volunteers. International Review of Social History, 48(S11), 205-223.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14.
Pucher, J., & Buehler, R. (2008). Cycling for everyone:Lessons from Europe, transportation research record. Journal of the Transportation Research Board, 2074, 58-65.
Rapoport A., & Chammah, A. M. (1970). Prisoner’s Dilemma. Michigan: University of Michigan Press.
Ritzer, G., & Jurgenson, N. (2010). Production, consumption, presumption: The nature of capitalism in the age of the digital ‘prosumer.’ Journal of Consumer Culture, 10(1), 13-36.
Schoemaker, P. J. H. (1982). The expected utility model:Its variants, purposes, evidence, and limitations. Journal of Economic Literature, 20(6), 529-563.
Shaheen, S., Guzman, S., & Zhang, H. (2010). Bikesharing in Europe, the Americas, and Asia:Past, present, and future transportation research record. Journal of the Transportation Research Board, 2143, 159-167.
Shaheen, S. (2012). Public bikesharing in North America:Early operator and user understanding. MTI Report, 11-19.
Shin, H. C., Kim, D. J., & Jeong, S. Y. (2012). Impact analysis on bike-sharing and its improvement plan. Research Collection, 2012-12.
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behavior: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317.
Toffler, A. (1980). The Third Wave. London: Pen Books.
Tussyadiah, I. P. (2015). An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel. In I. Tussyadiah, & A. Inversini (Eds.), Information and Communication Technologies in Tourism, Switzerland: Springer.
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.
Wood, R., & Bandura, A. (1989). Social cognitive theory of organizational management. Academy of Management Review, 14(3), 361-384.
Wu, C. L. (2015). Using the theory of planned behavior to explain and predict behavior intentions in Taiwan. Journal of International Education Research, 11(3), 153.
Yang, Z., Hu, J., Shu, Y., Cheng, P., Chen, J., & Moscibroda, T. (2016). Mobility modeling and prediction in bike-sharing systems. ACM, 6, 165-178.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수