- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
An Activation plan of Korea Kimchi distribution Industry in the Chinese Kimchi Market
Bae, Kihyung
Lee, Jaeeun
Abstract
Purpose - To active the Korea kimchi distribution, this study aims to investigate the effect of Korea national image and kimchi image on kimchi purchase intention. this study suggest the strategies for kimchi export to China by examining how the Chinese perceptions of Korean kimchi. Research design, data, and methodology - For this study, empirical analysis was conducted based on survey results. A questionnaire was distributed to a total of 400 Chinese consumers. Of these, 280 were collected and 278 were used for statistical processing, excluding 2 that were found to be unsuitable for analysis. This study was performed by the regression analysis using the spss24 statistical program. Results - As a results, It was not significant that the Chinese consumers' familiarity on the Korea image will have a positive effect on their kimchi purchase intention. On the other hand, the kimchi/Korean food image of Chinese consumers' will increase their kimchi consumption experience. Conclusions - The Chinese consumers' positive image on kimchi/Korean food in terms of the unique characteristics of kimchi, health aspects and preference of kimchi is positively influenced when they have higher image on Korea related to its national characteristics, and that of the higher image for Korea has a positive effect on kimchi purchase intention.
- keywords
- Kimchi Industry, Kimchi Image, Chinese Consumers, National Image
Reference
An, W. H., Cho, W. C., & Kim, C. H. (2014). A Study of Korean Agri-Food Brand Identities Expanding Exports to China. Journal of Distribution Science, 12(2), 7-16.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of Consumer Expertise. The Journal of Consumer Research, 13(4), 411-454.
Arjun, C., & Holbrook, M. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.
Baron, R. M., & Kenny, D. A. (1986). The Moderator- mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. J Pers Soc Psychol, 51(6), 1173-82.
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The Service Encounter: Diagnosing Favorable and Unfavorable Incidents. Journal of Marketing, 54 (January), 71-84.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?. Journal of Marketing, 73(5), 52-68.
Chen, X., & Kim, G. B. (2018). Relationship Among Employees’ Communication, Customers’ Positive Emotions and Quality of Life in Service Industry. Journal of Distribution Science, 16(6), 85-96.
Cho, M. R., & Mukoyama, M. (2018). The Process Model of Retail Format Creation in the Japanese Eyeglasses Industry: The Case Study of JINS Inc.. Journal of Distribution Science, 16(2), 5-18.
Choi, I. S., & Lee, S. Y. (2014). En Exploratory Study on the Characteristics and Distribution of Traditional Liquor among China, Japan, Korea. Journal of Distribution Science, 12(5), 109-117.
Desmet, P. M. A., & Schifferstein, H. N. J. (2008). Sources of Positive and Negative Emotions in Food Experience. Appetite, 50(2–3), 290-301.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1986). Consumer Behavior. New York: Dryden Press.
Erickson, G. M., Johansson, J. K., & Chao, P. (1984). Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects. Journal of Consumer Research, 11(2), 694-699,
Ha, H. Y., & Perks, H. (2005). Effects of Consumer Perceptions of Brand Experience on the Web: Brand Familiarity, Satisfaction and Brand Trust. Journal of Consumer behaviour, 4(6), 438-452.
Ha, J. Y., & Jang, S. (2010). Perceived Values, Satisfaction, and Behavioral Intentions: The Role of Familiarity in Korean Restaurants. International Journal of Hospitality Management, 29(1), 2-13.
Jaffe, E., & Nebenzahl, I. D. (2001). National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect. Copenhagen: Copenhagen Business School Press.
Johansson, J. K. (1989). Determinants and Effects of the Use of ″Made in″ Labels. International Marketing Review, 6(1), 101-126.
Kim, D. H. (2018), The Effect of City Brand Image on City Brand Recognition and City Loyalty. International Journal of Industrial Distribution & Business, 9(3), 69-79.
Kotler, P. (1997). Marketing Management: Analysis, Planning, implementation and Control(9th ed). Upper Seddle River, NJ: Prentice Hall.
KOTRA. (2018). http://www.kotra.or.kr/search Retrieved May 22, 2018 from https://www.ceicdata.com/en /korea/trade-statistics.
Lee, D. D., & Ganesh, G. (1999). Effects of Partitioned Country Image in the Context of Brand Image and Familiarity: A Categorization Theory Perspective. International Marketing Review, 16(1), 18-41.
Lee, W. J., & Lee, J. K. (2017). Role Clarity and Organizational Commitment in Food Manufacturing and Distribution Firms: The Mediating Role of Creativity. Journal of Distribution Science, 15(1), 115-121.
Lee, Y. J. (2010). The Effects of Korean Food Globalization on Foreigners' Perception of Wellbeing Value and Experience with Korean Food. Korean Society of Food Culture, 25(5), 487-498.
Prentice, R. L., & Anderson, G. L. (2008). The Women's Health Initiative: Lessons Learned. Annual Review of Public Health, 29(0), 131-150.
Schmitt, B. H. (1999). Experience Marketing. Journal of Marketing Management, 15(1-3), 53-67.
Seok, J. H., Park, K. B., Kim, Y. H., Bae, M. O., Lee, M. K., & Oh, S. H. (2008). Production and Characterization of Kimchi with Enhanced Levels of γ-Aminobutyric Acid. Food Science, and Biotechnology, 17(5), 940-946.
Shuai, S. (2010). The Impact of Country Image on the Chinese Consumers' Purchase Intention. Journal of Distribution Science, 8(1), 43-52.
Wang, C. L., Li, D. G, Barnes, B. R., & Ahn, J. S. (2012). Country Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy. International Business Review, 21(6), 1041-1051.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations