- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
The Effect of Mobile MMORPG Characteristics on Flow Experience and Performance
- Downloaded
- Viewed
Abstract
Purpose - This study examines the changes in the mobile MMORPG market in recent years and the factors affecting the performance of mobile games through flow experience according to the characteristics of game content. Research design, data, and methodology - This study focuses on the fact that the cause of game use behavior changes is the flow experience which influences the duration of mobile game continuation. The flow experience and the influencing factors are divided into the relationship between first, second-leading factors, and lagged factors. Results - The user's sense of challenge, skillfulness, concentration, and reality influenced the flow experience as a leading factor influencing the performance of MMORPG games. On the other hand, fun and preference were found to be the outcomes of the flow experience. This is because the game content is experienced not through passive enjoyment but by intentionally enjoying the game content. The flow experience has a positive effect on the intention of continuous use as in the previous study. Conclusions - This study found that the flow experience of game users is necessary for continuous use by organizing relationships of flow experience in mobile MMORPG users' gaming behavior.
- keywords
- Mobile Game, MMORPG, Challenge, Skillfulness, Concentration, Reality, Fun, Preference, Flow Experience, Intent of Continuous Use
Reference
Ahn, J. K., Jeong, S. Y., & Lyou, C. G. (2007). A Study for RPG with Features of the Media. Journal of The Korean Society for Computer Game, 10, 34-42.
ARC Group. (2002). Mobile Games-Expanding Roles and Revenue Opportunities.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 25(3), 351-370.
Bhattacherjee, A., & Premkumar, G. (2004). Understanding changes in belief and attitude toward information technology usage: A theoretical model and longitudinal test. MIS quarterly, 28(2), 229-254.
Bloemer, J. M., & Kasper, H. D. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of economic psychology, 16(2), 311-329.
Clarke, S. G., & Haworth, J. T. (1994). ‘Flow’experience in the daily lives of sixth‐form college students. British Journal of Psychology, 85(4), 511-523.
Csikszentmihalyi, M. (1977). Beyond Boredom and Anxiety. San Francisco, CA: Jossey-Bass.
Csikszentmihalyi, M., & Csikzentmihalyi, M. (1991). Flow:The psychology of optimal experience (Vol. 41). New York, NY: HarperPerennial.
Ghani, J. A., Supnick, R., & Rooney, P. (1991). The Experience of Flow in Computer-mediated and in Face-to-face Groups. ICIS, 91(6), 229-237.
Heeter, C. (1992). Being there: The subjective experience of presence. Presence. Teleoperators & Virtual Environments, 1(2), 262-271.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(3), 50–68.
Hwang, Y. E., & Suh, H. J. (2006). An Empirical Research on Factor Affecting Continuance Intention Using Mobile Internet by View of Individual Perceived and Social Influence. The e-Business Studies, 7(5), 141-164.
Jones, S. (2003). Let the games begin: Gaming technology and entertainment among college students. Washington, DC: Pew Research Center.
Kim, T., & Biocca, F. (1997). Telepresence via television:Two dimensions of telepresence may have different connections to memory and persuasion. Journal of computer-mediated communication, 3(2), JCMC325.
Kwon, H. I., & Kim, M. J. (2008). A Structured Analysis Model of Flow in Mobile Game. Journal of The Korean Society for Computer Game, 14, 23-35.
Kwon, S. M. (2008). Positive psychology: Scientific inquiry of happiness. Seoul, Korea: Hakji Press.
Lee, B. K., & Kim, B. S. (2012) A Study on the Antecedents of Continuance Intention and Recommendation Intention in a Mobile Instant Messenger Environment. The e-Business Studies, 13(3), 499-523.
Lee, S. C., Kim, N. H., & Seo, Y. H. (2003) The Effect of Flow and Addiction upon Satisfaction and Customer Loyalty in Online Games. Korean Management Review, 32(5), 1479-1501.
Lee, S. R., & Yang, S. K. (2009). An Integrative Study on Continued Use of Web-Based Information Systems Focusing on Online Shopping Sites. Journal of Information Technology Applications & Management, 16(1), 51-75.
Lombard, M., & Ditton, T. (1997). At the heart of it all:The concept of presence. Journal of Computer‐Mediated Communication, 3(2).
Malone, T. W. (1981). Toward a theory of intrinsically motivating instruction. Cognitive science, 5(4), 333-369.
Mannell, R. C., Walker, G. J., & Kleiber, D. A. (1997). A social psychology of leisure. Urbana, IL: Sagamore Venture Publishing.
Mannell, R. C., Zuzanek, J., & Larson, R. (1988). Leisure states and “flow” experiences: Testing perceived freedom and intrinsic motivation hypotheses. Journal of Leisure research, 20(4), 289-304.
Noh, M. J., & Jang, H. Y. (2011). An Effect of the Quality of the Mobile Banking and Perceived Trust on the Reuse Intention. Journal of Industrial Economics and Business, 24(2), 927-952.
Novak, T. P., Hoffman, D. L., & Yung, Y. F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing science, 19(1), 22-42.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of marketing research, 17(4), 460-469.
Park, D. S., & Jeon, G. R. (2001). A Study on the Computer Game Text: Narrativity vs. Interactivity. Korean Journal of Journalism & Communication Studies, 45(3), 69-106.
Schneider, B., Csikszentmihalyi, M., & Knauth, S. (1995). Academic Challenge, Motivation, and Self-Esteem (p.175-195). Boston, MA: Springer.
Suh, W. J., Won, W. Y., & Hong, J. W. (2010). An Empirical Study on the Effects of SNS Website Quality Factors on the User Satisfaction, Intention of Continuous Use, and Intention of Words-of-Mouth. The Journal of Business and Economics, 26(1), 99-132.
Trevino, L. K., & Webster, J. (1992). Flow in computermediated communication: Electronic mail and voice mail evaluation and impacts. Communication research, 19(5), 539-573.
Um, M. Y., & Kim, T. U. (2004). An Exploratory Study for Investigating Relationship between Players′ Intention to Play, Flow and Interactivity in On-line Games. Journal of Technology Innovation, 12(1), 241-269.
Webster, J., Trevino, L. K., & Ryan, L. (1993). The dimensionality and correlates of flow in humancomputer interactions. Computers in human behavior, 9(4), 411-426.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations