The Effects of User Experience-Based Design Innovativeness on User– Metaverse Platform Channel Relationships in South Korea

JEON,, J. (2021). The Effects of User Experience-Based Design Innovativeness on User– Metaverse Platform Channel Relationships in South Korea. The Journal of Distribution Science, 19(11), 81-90, https://doi.org/https://doi.org/10.15722/jds.19.11.202111.81

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Abstract

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

keywords: Metaverse, UX, Design Innovation, Distribution Technology, Identification, Commitment

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Article Contents

Vol.19 No.11

The Effects of User Experience-Based Design Innovativeness on User– Metaverse Platform Channel Relationships in South Korea

Abstract

Reference

The Journal of Distribution Science