The Extended S-O-R Model Investigating Consumer Impulse Buying Behavior in Online Shopping: A Meta-Analysis

LE, Trang Quang (Department of Business Administration, Nanhua University)
WU, Wann-Yih (Department of Business Administration, Nanhua University)
LIAO, Ying-Kai (Program of International Business, Nanhua University)
PHUNG, Thuy Thi Thu (Faculty of Sport Science, Ton Duc Thang University)

LE, Trang Quang, WU, Wann-Yih, LIAO, Ying-Kai, & PHUNG, Thuy Thi Thu. (2022). The Extended S-O-R Model Investigating Consumer Impulse Buying Behavior in Online Shopping: A Meta-Analysis. The Journal of Distribution Science(JDS), 20(2), 1-9, https://doi.org/https://doi.org/10.15722/jds.20.02.202202.1

복사

Abstract

Purpose: The online distribution channel has attracted the attention of retailers by potential impact on consumers' purchase intention. The objectives of this study are to provide an insight into how to encourage consumers' impulse buying behavior on commercial website as well as attempts to reveal factors that influence consumers' impulsive buying behavior in the online shopping environment. Research design, data and methodology: The research framework is based on the stimulus-organism-response (S-O-R) framework. The Meta-analysis method carried out the research, gathering data from 37 published studies. Results: The research findings suggest that intrinsic motivations such as perceived ease of use, perceived enjoyment, and online flow experience play a significant role in boosting consumers' hedonic value when buying and online. In addition, these findings help online retailers use appropriate marketing stimuli such as offering pricing incentives, promotion tactics, and improved communication effectiveness. Also, obtaining a better grasp of how to build a website to improve the consumer experience generally helps consumers feel the urge to buy impulsively and act without hesitation. Conclusions: This research confirms a direct positive relationship between marketing stimuli and hedonic shopping value, which may support an applied theoretical framework for future research and provide managerial implications for retailers in online distribution channels.

keywords: Meta-Analysis, Online Distribution Channels, S-O-R, Marketing Stimuli, Hedonic Shopping Value, Impulse Buying Behavior

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Vol.20 No.2

The Extended S-O-R Model Investigating Consumer Impulse Buying Behavior in Online Shopping: A Meta-Analysis

The Extended S-O-R Model Investigating Consumer Impulse Buying Behavior in Online Shopping: A Meta-Analysis

Abstract

참고문헌

The Journal of Distribution Science(JDS)