Abid, M., & Latif, T. A. (2015). Green Marketing Towards Green Purchase Behavior. MAGNT Research Report, 3(7), 44-60.

Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23. https://doi.org/10.1016/j.jclepro.2013.05.022

Ali, A., & Ahmad, I. (2018). Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers. Pakistan Journal of Engineering, Technology & Science, 2(1), 84-117. https://doi.org/10.22555/pjets.v2i1.697

Ansar, N. (2013). Impact of Green Marketing on Consumer Purchase Intention. Mediterranean Journal of Social Sciences, 4(11), 650. https://doi.org/10.5901/mjss.2013.v4n11p650

Anwar, Y., & El-Bassiouny, N. (2020). Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda. The Future of the UN Sustainable Development Goals, 187-207. https://doi.org/10.1007/978-3-030-21154-7_9

Ashraf, M. A., Joarder, M. H. R., & Ratan, S. R. A. (2019). Consumers’ anti-consumption behavior toward organic food purchase: an analysis using SEM. British Food Journal, 121(1), 104-122. https://doi.org/10.1108/BFJ-02-2018-0072

Awang, Z., Wan Afthanorhan, W. M. A., & Asri, M. A. M. (2015). Parametric and Non-Parametric Approach in Structural Equation Modeling (SEM): The Application of Bootstrapping. Modern Applied Science, 9(9), 58-67. https://doi.org/10.5539/mas.v9n9p58

Bagozzi, R. P. (1986). Principles of marketing management. Science Research Associates.

Baldini, M., Trivella, A., & Wente, J. W. (2018). The impact of socioeconomic and behavioural factors for purchasing energy efficient household appliances: A case study for Denmark. Energy Policy, 120(October 2017), 503-513. https://doi.org/10.1016/j.enpol.2018.05.048

Barbaro, N., & Pickett, S. M. (2016). Mindfully green: Examining the effect of connectedness to nature on the relationship between mindfulness and engagement in pro-environmental behavior. Personality and Individual Differences, 93(August 2015), 137-142. https://doi.org/10.1016/j.paid.2015.05.026

Barros, L. B. L., Petroll, M. de L. M., Damacena, C., & Knoppe, M. (2019). Store atmosphere and impulse: a cross-cultural study. International Journal of Retail & Distribution Management, 47(8), 817-835. https://doi.org/10.1108/ijrdm-09-2018-0209

Cain, M. K., Zhang, Z., & Yuan, K. H. (2016). Univariate and multivariate skewness and kurtosis for measuring nonnormality: Prevalence, influence and estimation. Behavior Research Methods, 49(5), 1716-1735. https://doi.org/10.3758/s13428-016-0814-1

Chamorro, A., Rubio, S., & Miranda, F. J. (2009). Characteristics of Research on Green Marketing. Business Strategy and the Environment, 18, 223–239. https://doi.org/10.1002/bse.571

Changa, H. J., Eckmanb, M., & Yanb, R. N. (2011). Application of the stimulus-organism-response model to the retail environment: The role of hedonic motivation in impulse buying behavior. International Review of Retail, Distribution and Consumer Research, 21(3), 233-249. https://doi.org/10.1080/09593969.2011.578798

Chatterton, D. T. (2011). An introduction to thinking about ‘Energy Behaviour’: a multi model approach (Issue December).

Chen, Y. S., & Chang, C. H. (2013). Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction. Management Decision, 51(1), 63-82. https://doi.org/10.1108/00251741311291319

Chin, W. W. (1998a). Issues and opinion on structural equation modeling. MIS Quarterly: Management Information Systems, 22(1).

Chin, W. W. (1998b). The partial least squares approach for structural equation modeling. Modern Methods for Business Research, JANUARY 1998, 295-336.

Churchill, J. G. A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 16(1), 64-73. https://doi.org/http://dx.doi.org/10.2307/3150876

Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: An examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), 158-174. https://doi.org/10.1007/s11747-010-0227-0

Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184

Darnall, N., Ponting, C., & Vazquez-Brust, D. A. (2012). Why Consumers Buy Green. In D. A. Vazquez-Brust & J. Sarkis (Eds.), Green Growth: Managing the Transition to a Sustainable Economy: Learning by Doing in East Asia and Europe (pp. 287-308). Springer. https://doi.org/10.1007/978-94-007-4417-2

Devi Juwaheer, T., Pudaruth, S., & Monique Emmanuelle Noyaux, M. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1), 36-59. https://doi.org/10.1108/20425961211221615

Dijkstra, T. K., & Henseler, J. (2015). Consistent Partial Least Squares Path Modeling. MIS Quarterly, 39(2), 297-316.

Eckstein, D., Hutfils, M.-L., & Winges, M. (2018). Global Climate Risk Index 2019. Who Suffers Most from Extreme Weather Events? Weather-related Loss Events in 2017 and 1998 to 2017. https://doi.org/978-3-943704-04-4

Electricity Statistics. (2017). https://www.iea.org/statistics/electricity/

ElTayeb, T. K., Zailani, S., & Jayaraman, K. (2010). The examination on the drivers for green purchasing adoption among EMS 14001 certified companies in Malaysia. Journal of Manufacturing Technology Management, 21(2), 206-225. https://doi.org/10.1108/17410381011014378

Fan, H., & Zeng, L. (2011). Implementation of Green Marketing Strategy in China ‐ A Study of the Green Food Industry. June.

Felix, R., & Braunsberger, K. (2016). I believe therefore I care. International Marketing Review, 33(1), 137-155.

Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics‏. American Marketing Association, 18(3), 382-388.

Freeman, R. E. E., & McVea, J. (2001). A Stakeholder Approach to Strategic Management. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.263511

Godfray, H. C. J., Beddington, J. R., Crute, I. R., Haddad, L., Lawrence, D., Muir, J. F., Pretty, J., Robinson, S., Thomas, S. M., & Toulmin, C. (2010). Food security: The challenge of feeding 9 billion people. Science, 327(5967), 812-818. https://doi.org/10.1126/science.1185383

Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143-163. https://doi.org/10.1177/1470593111403218

Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, 172, 1848-1866. https://doi.org/10.1016/j.jclepro.2017.12.002

Gudmundsdottir, G. B., & Brock-Utne, B. (2010). An exploration of the importance of piloting and access as action research. Educational Action Research, 18(3), 359-372. https://doi.org/10.1080/09650792.2010.499815

Guo, Y., Xia, X., Zhang, S., & Zhang, D. (2018). Environmental regulation, government R & D funding and green technology innovation: Evidence from China provincial data. Sustainability (Switzerland), 10(4). https://doi.org/10.3390/su10040940

Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (1st editio). Sage Publications.

Hair, J. F. J., Hult, G. T. M., Ringle, M., C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed). Sage Publications.

Hair, J. F. J., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128

Hair, J. F. J., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced Issues in Partial Least Squares Structural Equation Modeling. Sage Publications.

Hameed, I., & Waris, I. (2018). Eco Labels and Eco Conscious Consumer Behavior: The Mediating Effect of Green Trust and Environmental Concern. Journal of Management Sciences, 5(2), 86–105. https://doi.org/10.20547/jms.2014.1805205

Hashem, T., & Al-Rifai, N. (2011). The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer’s mental image. International Journal of Business and Social Science, 2(3), 92-101. https://www.researchgate.net/publication/272495255

Hayes, A. F., & Coutts, J. J. (2020). Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…. Communication Methods and Measures, 14(1), 1-24. https://doi.org/10.1080/19312458.2020.1718629

Hazzi, O. A., & Maaldaon, I. S. (2015). A pilot study: Vital methodological issues. Business: Theory and Practice, 16(1), 53–62. https://doi.org/10.3846/btp.2015.437

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8

Hines, J. M., Hungerford, H. R., & Tomera, A. N. (1987). Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. Journal of Environmental Education, 18(2), 1-8. https://doi.org/10.1080/00958964.1987.9943482

Hong, Z., & Park, I. K. (2018). The effects of regional characteristics and policies on individual pro-environmental behavior in China. Sustainability (Switzerland), 10(10), 1-17. https://doi.org/10.3390/su10103586

Hossain, A., & Khan, M. Y. H. (2018). Green marketing mix effect on consumers buying decisions in Bangladesh. Marketing and Management of Innovations, 4(December 2018), 298-306. https://doi.org/10.21272/mmi.2018.4-25

Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: Determinants of curtailment and eco-innovation adoption. Journal of Consumer Marketing, 27(4), 358-370. https://doi.org/10.1108/07363761011052396

Joshi, Y., & Rahman, Z. (2015). Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3, 128-143. https://doi.org/10.1016/j.ism.2015.04.001

Karunarathna, W., Naotunna, S., & Sachitra, K. (2017). Factors Affect to Green Products Purchase Behavior of Young Educated Consumers in Sri Lanka. Journal of Scientific Research and Reports, 13(2), 1-12. https://doi.org/10.9734/jsrr/2017/32204

Kawaf, F., & Tagg, S. (2012). Online shopping environments in fashion shopping: An S-O-R based review. The Marketing Review, 12(2), 161–180.

Kelly, G. (2012). Sustainability at home: Policy measures for energy-efficient appliances. Renewable and Sustainable Energy Reviews, 16(9), 6851-6860. https://doi.org/10.1016/j.rser.2012.08.003

Khadzali, N. R. (2018). E-participation: A Systematic Understanding on Public Participation in the Government in 21st Century. Journal Intelek, 13(2), 29-46.

Khoiruman, M., & Haryanto, A. T. (2017). Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags. Indonesian Journal of Sustainability Accounting and Management, 1(1), 31. https://doi.org/10.28992/ijsam.v1i1.25

Kim, Y. (2011). The pilot study in qualitative inquiry: Identifying issues and learning lessons for culturally competent research. Qualitative Social Work, 10(2), 190-206. https://doi.org/10.1177/1473325010362001

Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64. https://doi.org/10.1016/j.obhdp.2011.03.002

Kotler, P. (2011). Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing, 75(July), 132-135.

Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence and Planning, 33(3), 330-347. https://doi.org/10.1108/MIP-03-2014-0068

Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39(2015), 259-267. https://doi.org/10.1016/j.foodqual.2014.06.002

Lin, H. Y., & Hsu, M. H. (2015). Using Social Cognitive Theory to Investigate Green Consumer Behavior. Business Strategy and the Environment, 24(5), 326-343. https://doi.org/10.1002/bse.1820

Liu, C., Bao, Z., & Zheng, C. (2019). Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence. Asia Pacific Journal of Marketing and Logistics, 31(2), 378-397. https://doi.org/10.1108/APJML-05-2018-0170

Mahmoud, T. O. (2017). Impact of green marketing mix on purchase intention. International Journal of Advanced and Applied Sciences, 5(2), 127-135. https://doi.org/10.21833/ijaas.2018.02.020

Mahmoud, T. O. (2019). Green Marketing: A Marketing Mix concept. International Journal of Electrical, Electronics and Computers, 4(1), 20-26. https://doi.org/10.22161/eec.4.1.3

Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The Influence of Green Marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040–1048. https://doi.org/10.14299/ijser.2017.09

Malmqvist, J., Hellberg, K., Möllås, G., Rose, R., & Shevlin, M. (2019). Conducting the Pilot Study: A Neglected Part of the Research Process? Methodological Findings Supporting the Importance of Piloting in Qualitative Research Studies. International Journal of Qualitative Methods, 18, 1-11. https://doi.org/10.1177/1609406919878341

Maniatis, P. (2016). Investigating factors influencing consumer decision-making while choosing green products. Journal of Cleaner Production, 132, 215-228. https://doi.org/10.1016/j.jclepro.2015.02.067

Mardia, K. V. (1970). Measures of multivariate skewness and kurtosis with applications. Biometrika, 57(3), 519-530. https://doi.org/10.1093/biomet/57.3.519

Masi, V., & Karatu, H. (2015). Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental conciousness and green trust. (Issue November). Universiti Utara Malaysia.

McCarthy, E. J. (1960). Basic marketing: a managerial approach. In Homewood, Illinois: Richard D. Irwin.

McDonald, R. P. (1999). Test theory: A unified treatment (1st Editio). Psychology Press. https://doi.org/https://doi.org/10.4324/9781410601087

Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. The MIT Press.

Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The Antecedents of Green Purchase Intention among Malaysian Consumers. Asian Social Science, 8(13), 248-263. https://doi.org/10.5539/ass.v8n13p248

Miltgen, C. L., Henseler, J., Gelhard, C., & Popovič, A. (2016). Introducing new products that affect consumer privacy: A mediation model. Journal of Business Research, 69(10), 4659-4666. https://doi.org/10.1016/j.jbusres.2016.04.015

Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of Consumer Marketing, 32(3), 167-175. https://doi.org/10.1108/JCM-10-2014-1179

Nguyen, T. N., Lobo, A., & Nguyen, B. K. (2018). Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing, 26(7), 583-600. https://doi.org/10.1080/0965254X.2017.1318946

Nunnally, J. C. (1978). Psychometric theory (2nd Editio). McGraw-Hill, New York.

Pakistan Economic Survey. (2021). Pakistan Economic Survey FY2021. In Pakistan Economic Survey.

Peattie, K. (2012). Sustainability Marketing. 1-23.

Peng, C., & Kim, Y. G. (2014). Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior. Journal of Internet Commerce, 13(April), 159-176. https://doi.org/10.1080/15332861.2014.944437

Phipps, M., Ozanne, L. K., Luchs, M. G., Subrahmanyan, S., Kapitan, S., Catlin, J. R., Gau, R., Naylor, R. W., Rose, R. L., Simpson, B., & Weaver, T. (2013). Understanding the inherent complexity of sustainable consumption: A social cognitive framework. Journal of Business Research, 66(8), 1227-1234. https://doi.org/10.1016/j.jbusres.2012.08.016

Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools’ effect on consumers’ purchase behavior. Business Strategy Series, 12(2), 73-83. https://doi.org/10.1108/17515631111114877

Reid, J. (1990). The Dirty Laundry of ESL Survey Research. TESOL Quarterly, 24(2), 323. https://doi.org/10.2307/3586913

Reisch, L., & Thøgersen, J. (2015). Handbook of Research on Sustainable Consumption. https://doi.org/10.4337/9781783471270

Ritchie, H., & Roser, M. (2019). Energy Production & Changing Energy Sources. Our World in Data. https://ourworldindata.org/energy-production-and-changing-energy-sources

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (2nd ed.).

Ryan, C. (2020). Refereeing articles including SEM – what should referees look for? Tourism Critiques: Practice and Theory. https://doi.org/10.1108/TRC-03-2020-0002

Sandhu, Y. A., Perumal, S. A., & Fauzi, W. I. M. (2018). An Exploratory Investigation of Consumer Motives and Impeding Barriers to Buying Organic Food Products in Pakistan. Pacific Business Review International, 11(3), 128–136.

Sang, Y. N., & Bekhet, H. A. (2015). Modelling electric vehicle usage intentions: An empirical study in Malaysia. Journal of Cleaner Production, 92, 75-83. https://doi.org/10.1016/j.jclepro.2014.12.045

Sarstedt, M., Hair, J. F. J., Cheah, J. H., Becker, J. M., & Ringle, C. M. (2019). How to specify, estimate, and validate higher-order constructs in PLS-SEM. Australasian Marketing Journal, 27(3), 197-211. https://doi.org/10.1016/j.ausmj.2019.05.003

Sarstedt, M., Hair, J. F. J., Nitzl, C., Ringle, C. M., & Howard, M. C. (2020). Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses! International Journal of Marketing Research, 62(3), 1-12. https://doi.org/10.1177/1470785320915686

Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach (7th Editio). John Wiley & Sons, Inc.

Shreve, D. (2019). Deep decarbonisation: the multi-trillion-dollar energy transition question | Wood Mackenzie. https://www.woodmac.com/news/feature/deep-decarbonisation-the-multi-trillion-dollar-question

Singh, N., & Gupta, K. (2013). Environmental attitude and ecological behaviour of Indian consumers. Social Responsibility Journal, 9(1), 4-18. https://doi.org/10.1108/17471111311307787

Sinnappan, P., & Rahman, A. A. (2011). Antecedents of green purchasing behavior among Malaysian consumers. In International Business Management (Vol. 5, Issue 3, pp. 129–139). https://doi.org/10.3923/ibm.2011.129.139

Skinner, B. F. (1935). The generic nature of the concepts of stimulus and response. The Journal of General Psychology, 12(1), 40-65.

Soares Júnior, A. P., Zucoloto, C. R. F., de Freitas André, O., & Mainardes, E. W. (2019). Healthy food purchasing behavior for children. International Review on Public and Nonprofit Marketing, 16(1), 103-124. https://doi.org/10.1007/s12208-019-00221-7

Song, Y., Zhao, C., & Zhang, M. (2019). Does haze pollution promote the consumption of energy-saving appliances in China? An empirical study based on norm activation model. Resources, Conservation and Recycling, 145(December 2018), 220-229. https://doi.org/10.1016/j.resconrec.2019.02.041

Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309-317. https://doi.org/10.1016/j.jenvp.2008.10.004

Stern, P. C. (2000). Toward a Coherent Theory of Environmentally Significant Behavior. Journal of Social Issues, 56(3), 407-424.

Tan, B.-C. (2011). The Roles of Knowledge, Threat, and PCE on Green Purchase Behaviour. International Journal of Business and Management, 6(12), 14-27. https://doi.org/10.5539/ijbm.v6n12p14

Tan, C. C., Praditmon, W., Pattanadeekul, A., & Chimwan, S. (2019). Intercepting Stimulus-Organism-Response Model, Theory of Planned Behavior and Theory of Expectancy Confirmation in the Study of Smartphone Consumer Behavior: A Thai University Student Perspective. Asia Pacific Journal of Religions and Cultures, 3, 27-48.

Testa, F., Cosic, A., & Iraldo, F. (2016). Determining factors of curtailment and purchasing energy related behaviours. Journal of Cleaner Production, 112, 3810-3819. https://doi.org/10.1016/j.jclepro.2015.07.134

Thøgersen, J. (1999). The ethical consumer. Moral norms and packaging choice. In Journal of Consumer Policy (Vol. 22, Issue 4, pp. 439-460). https://doi.org/10.1023/a:1006225711603

Thøgersen, J. (2005). How may consumer policy empower consumers for sustainable lifestyles? Journal of Consumer Policy, 28(2), 143-177. https://doi.org/10.1007/s10603-005-2982-8

Uddin, S. M. F., & Khan, M. N. (2016). Exploring green purchasing behaviour of young urban consumers: Empirical evidence from India. South Asian Journal of Global Business Research, 5(1), 85-103. https://doi.org/10.1108/SAJGBR-12-2014-0083

US Energy Protection Agency. (2014). Global Greenhouse Gas Emissions Data | Greenhouse Gas (GHG) Emissions | US EPA. In United States Environmental Protection Agency. https://www.epa.gov/ghgemissions/global-greenhouse-gas-emissions-data

Vainio, A., Pulkka, A., Paloniemi, R., Varho, V., & Tapio, P. (2019). Citizens’ Sustainable, Future-Oriented Energy Behaviours in Energy Transition. Journal of Cleaner Production, 245(1). https://doi.org/10.1016/j.jclepro.2019.118801

Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44(1), 119-134. https://doi.org/10.1007/s11747-015-0455-4

Wang, Z., Wang, Q., Chen, B., & Wang, Y. (2020). Evolutionary game analysis on behavioral strategies of multiple stakeholders in E-waste recycling industry. Resources, Conservation and Recycling, 155(August 2019), 104618. https://doi.org/10.1016/j.resconrec.2019.104618

Yazdanifard, R., & Mercy, I. E. (2011). The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5(June), 637–641.

Zia-ur-Rehman, & Dost, M. K. Bin. (2013). Conceptualizing Green Purchase Intention in Emerging Markets: An Empirical Analysis on Pakistan. WEI International Academic Conference Proceedings, 99-120. https://doi.org/10.1016/j.arbres.2011.10.008