- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
The Stimulus Factors Influencing Intention to Participate in Shopping during the Distribution of the 12.12 Online Shopping Festivals in Malaysia
ABDULLAH, Mazilah
RAMDAN, Mohamad Rohieszan
MOHD ANIM, Nur Aqilah Hazirah
ABD AZIZ, Nurul Ashykin
ABD AZIZ, Nurul Aien
YAHAYA, Rusliza
ABD AZIZ, Noreen Noor
Abstract
Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.
- keywords
- Promotion, Participation, Distribution, Online Shopping, Malaysia
Reference
Abd Aziz, N. A., Ramdan, M. R., Nik Hussin, N. S., Abdul Aziz, Z., Osman, J., & Hasif Rafidee, H. (2021). The determinants of global expansion: a study on food and beverage franchisors in Malaysia. Sustainability, 13(18), 1-15.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ajzen, I., & Fishbein, M. (2004). Questions raised by a reasoned action approach: comment on Ogden (2003). Health Psychology, 23(4), 431-434.
Akram, U., Hui, P., Khan, M., Saduzai, S., Akram, Z., & Bhati, M. (2017). The plight of humanity: Online impulse shopping in China. Human Systems Management, 36(1), 73-90.
Akroush, M., & Al-Debei, M. (2015). An integrated model of factors affecting consumer attitudes towards online shopping. Business Process Management Journal, 21(6), 1353-1376.
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38-53.
Ali, S., Khalid, N., Javed, H. M. U., & Islam, D. M. Z. (2020). Consumer adoption of online food delivery ordering (OFDO)services in Pakistan: The impact of the COVID-19 pandemic situation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1-23.
Anim, N. A. H. M., & Omar, N. A. (2021). Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform. Geografia, 17(2), 79-92.
Applegate, L., Holsapple, C., Kalakota, R., Radermacher, F., &Whinston, A. (1996). Electronic commerce: Building blocks of new business opportunity. Journal of Organizational Computing and Electronic Commerce, 6(1), 1-10.
Arnold, M., & Reynolds, K. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95.
Bhatnagar, A., & Ghosh, S. (2004). A latent class segmentation analysis of E-Shoppers. Journal of Business Research, 57(7), 758-767.
Boelsen-Robinson, T., Backholer, K., & Peeters, A. (2015). Digital marketing of unhealthy foods to Australian children and adolescents. Health promotion international, 31(3), 523-533.
Bonabeau, E. (2004). The perils of the imitation age. Harvard Business Review, 82(6), 45-54.
Chan, H., Lee, R., & Dillon, T. (2001). E-commerce. New York:Wiley.
Chandon, P., Wansink, B., & Laurent, G. (2000). A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, 64(4), 65-81.
Chen, C., & Li, X. (2020). The effect of online shopping festival promotion strategies on consumer participation intention. Industrial Management & Data Systems, 120(12), 2375-2395.
Chen, Y. (2008). Herd behavior in purchasing books online. Computers in Human Behavior, 24(5), 1977-1992.
Chiang, K. P., & Dholakia, R. R. (2003). Factors driving consumer intention to shop online: an empirical investigation. Journal of Consumer Psychology, 13(1-2), 177-183.
Childers, T., Carr, C., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences New Jersey Lawrence Erlbaum Associates. New York:Inc. Publishers.
Darke, P.R., & Chung, C.M. (2005). Effects of pricing and promotion on consumer perceptions: it depends on how you frame it. Journal of Retailing, 81(1), 35-47.
Deutsch, M., & Gerard, H. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629-636.
Devita, M., Nawawi, Z., & Aslami, N. (2021). Shopee's ECommerce Marketing Strategy in International Business. Journal of Social Research, 1(1), 27-30.
Dholakia, U. M. (2000). Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psychology & Marketing, 17(11), 955-982.
Enders, A., & Jelassi, T. (2000). The converging business models of Internet and bricks-and-mortar retailers. European Management Journal, 18(5), 542-550.
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184.
Eze, U. C., Tan, C. B., & Yeo, A. L. Y. (2012). Purchasing cosmetic products: A preliminary perspective of Gen-Y. Contemporary Management Research, 8(1), 51-60.
Falcone, E., Kent, J., & Fugate, B. (2019). Supply chain technologies, interorganizational network and firm performance: A case study of Alibaba Group and Cainiao. International Journal of Physical Distribution & Logistics Management, 50(3), 333-354.
Fan, J., Zhou, W., Yang, X., Li, B. and Xiang, Y. (2019). Impact of social support and presence on swift guanxi and trust in social commerce. Industrial Management and Data Systems, 119(9), 2033-2054.
Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior:The Reasoned Action Approach. New York: Taylor & Francis.
Friedrich, T., Schlauderer, S., & Overhage, S. (2019). The impact of social commerce feature richness on website stickiness through cognitive and affective factors: An experimental study. Electronic Commerce Research and Applications, 36(1), 1-19.
Gehman, J., & Grimes, M. (2017). Hidden badge of honor: How contextual distinctiveness affects category promotion among certified B corporations. Academy of Management Journal, 60(6), 2294-2320.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. 2010. Multivariate Data Analysis: A Global Perspective 7th edition. Upper Saddle River, New Jersey: Pearson Education Inc.
Harn, A. C. P., Khatibi, A., & Ismail, H. B. (2006). E-Commerce:A study on online shopping in Malaysia. Journal of Social Sciences, 13(3), 231-242.
Hoffman, D., & Novak, T. (1997). A New Marketing Paradigm for Electronic Commerce. The Information Society, 13(1), 43-54.
Hsiao, K. L., Lin, J. C. C., Wang, X. Y., Lu, H. P., & Yu, H. (2010). Antecedents and consequences of trust in online product recommendations: An empirical study in social shopping. Online Information Review, 3(6), 935-953.
Hsu, C. L., & Lu, H. P. (2004). Why do people play on-line games? An extended TAM with social influences and flow experience. Information & Management, 41(7), 853-868.
Humaira, A., Harahap, N., & Diponegoro, M. (2022). Semiotic Analysis of Cultural Branding Representation of Shopee Advertisements. Journal Mantik, 6(1), 968-977.
Jiang, Y., Liu, Y., Shang, J., Yildirim, P., & Zhang, Q. (2018). Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives. European Journal of Operational Research, 267(2), 612-627.
Jin, B., & Sternquist, B. (2004). Shopping is truly a joy. The Service Industries Journal, 24(6), 1-18.
Joines, J., Scherer, C., & Scheufele, D. (2003). Exploring motivations for consumer Web use and their implications for e-commerce. Journal of Consumer Marketing, 20(2), 90-108.
Kahn, B., & Wansink, B. (2004). The Influence of Assortment Structure on Perceived Variety and Consumption Quantities. Journal of Consumer Research, 30(4), 519-533.
Katawetawaraks, C., & Wang, C. (2011). Online shopper behavior:Influences of online shopping decision. Asian Journal of Business Research, 1(2), 66-74.
Kenny, A. (1992). The Metaphysics of Mind. Peeters Publishers.
Khanna, P., & Sampat, B. (2015). Factors influencing online shopping during Diwali Festival 2014: case study of Flipkart and Amazon. In. Journal of International Technology and Information Management, 24(2), 65-86.
Kim, H.-Y., & Kim, Y.-K. (2007) Shopping enjoyment and store shopping modes: the moderating influence of time pressure. Journal of Retailing and Consumer Services, 15(1), 410-441.
Kim, J. (2019). The impact of different price promotions on customer retention. Journal of Retailing and Consumer Services, 46(1), 95-102.
Kim, J., Yang, K., & Yong Kim, B. (2013). Online retailer reputation and consumer response: examining cross cultural differences. International Journal of Retail & Distribution Management, 41(9), 688-705.
Kohli, R., Devaraj, S., & Mahmood, M.A. (2004). Understanding determinants of online consumer satisfaction: a decision process perspective. Journal of Management Information Systems, 21(1), 115-136.
Kotler P., Armstrong G. (2009). Principles of Marketing. Pearson Education.
Koyuncu, C., & Bhattacharya, G. (2004). The impacts of quickness, price, payment risk, and delivery issues on on-line shopping. The Journal of Socio-Economics, 33(2), 241-251.
Lensmire, T. (1994). Writing Workshop as Carnival: Reflections on an Alternative Learning Environment. Harvard Educational Review, 64(4), 371-392.
Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability, 12(14), 1-17.
Li, X., Zhao, X., & Pu, W. (2020). Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns. Journal of Retailing and Consumer Services, 55(2020), 1-12.
Liu, X., He, M., Gao, F., & Xie, P. (2008). An empirical study of online shopping customer satisfaction in China: a holistic perspective. International Journal of Retail & Amp;Distribution Management, 36(11), 919-940.
Liu, Y., Zheng, W., Qiu, C., Zhang, X. and Ding, Y., (2019). Research on the Influence of Internet Shopping Festival Atmosphere on Consumers' Shopping Value. 2018 8th International Conference on Education, Management, Computer and Society (EMCS 2018), 1(2018), 178-183.
Loh, Y. X., & Hamid, N. A. B. A. (2021). The Evaluation of Online Persuasion Criteria on E-Commerce Website using Persuasive System Design (PSD) Model. International Journal of Business and Society, 22(3), 1143-1157.
Lu, C., & Zhuang, X. (2018). Research on the Phenomenon of Gathering Promotion and Operation Mode under the Background of 'new Retail. Fujian Forum (Humanities and Social Sciences), 9(1), 45-52.
Lu, H. P., & Su, P. Y. J. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
Mazaheri, E., Richard, M. O., & Laroche, M. (2012). The role of emotions in online consumer behavior: a comparison of search, experience, and credence services. Journal of Services Marketing, 26/7(2012). 535–550.
Napitupulu, L., Bako, E., Ars, N., & Zein, T. (2018). A Multimodal Analysis of Advertisement of Online Marketplace Shopee. KnE Social Sciences, 3(4), 452-460.
Pai, F. Y., Chen, C. P., Yeh, T. M., & Metghalchi, M. (2017). The effects of promotion activities on consumers' purchase intention in chain convenience stores. International Journal of Business Excellence, 12(4), 413-43
Petrescu, M., & Murphy, M. (2013). Black Friday and Cyber Monday: a case study. International Journal of Electronic Marketing and Retailing, 5(3), 187-198
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Raghubir, P., Inman, J., & Grande, H. (2004). The three faces of consumer promotions. California Management Review, 46(4), 23-42.
Ramdan, M. R., Abdullah, N. L., Isa, R. M., & Hanafiah, M. H. (2020). Exploring factors influencing the use of digital platform by micro and small enterprises. Jurnal Pengurusan (UKM Journal of Management), 59(2020), 37-51.
Ramdan, M. R., Abdullah, N. L., Isa, R. M., & Hanafiah, M. H. (2021). Organizational ambidexterity within supply chain management: a scoping review. LogForum, 17(4), 531-546.
Reinartz, W., Wiegand, N., & Imschloss, M. (2019). The impact of digital transformation on the retailing value chain. International Journal of Research in Marketing, 36(3), 350-366.
Rofiei, R., Tawil, N. M., Kosman, K. A., & CHE-ANI, A. D. I. I. (2016). Understanding the people’s needs of living in city:Scenario in Malaysia. Journal of Engineering Science and Technology, 11(5), 704-713.
Saura, J. R., Palos-Sanchez, P. R., & Correia, M. B. (2019). Digital marketing strategies based on the e-business model: Literature review and future directions. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution, 1(2019), 86-103.
Seiders, K., Berry, L., & Gresham, L. (2000). Attention, Retailers!How Convenient Is Your Convenience Strategy?. MIT Sloan Management Review, 41(3), 79-89,
Shang, Q., Jin, J., & Qiu, J. (2020). Utilitarian or hedonic: Eventrelated potential evidence of purchase intention bias during online shopping festivals. Neuroscience Letters, 715(1), 1-24.
Sheth, J., & Parvatlyar, A. (1995). Relationship Marketing in Consumer Markets: Antecedents and Consequences. Journal of the Academy of Marketing Science, 23(4), 255-271.
Szymanski, D., & Hise, R. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309-322.
Tan, S. T., Tan, C. X., & Tan, S. S. (2021). Trajectories of food choice motives and weight status of Malaysian youths during the COVID-19 pandemic. Nutrients, 13(11), 1-11.
Tzeng, S. Y., Ertz, M., Jo, M. S., & Sarigöllü, E. (2021). Factors affecting customer satisfaction on online shopping holiday. Marketing Intelligence & Planning, 39(4), 516-532.
Ward, M. R. (2001). Will online shopping compete more with traditional retailing or catalog shopping?. Netnomics, 3(2), 103-117.
Wu, J., Peng, L., Li, Q., & Chen, Y. (2016). Falling in love with online shopping carnival on singles' day in China: A uses and Gratifications perspective. 2016 IEEE/ACIS 15Th International Conference on Computer and Information Science (ICIS), 1(2016), 1-6.
Xu, X., Li, Q., Peng, L., Hsia, T., Huang, C., & Wu, J. (2017). The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival. Computers in Human Behavior, 76(2017), 245-254.
Yan, J., Tian, K., Heravi, S., & Morgan, P. (2017). The vices and virtues of consumption choices: price promotion and consumer decision making. Marketing Letters, 28(3), 461-475.
Yoo, K. H., & Gretzel, U. (2010). Antecedents and impacts of trust in travel-related consumer-generated media. Information Technology & Tourism, 12(2), 139-152.
Yu, S., & Xing, Y. (2015). An empirical study on the influence factors of adoption behavior of social mobile payment. Statistics and Information From, 8(1), 92-99.
Zhao, X., & Wan, H. L. (2017). Drivers of online purchase intention on Singles’ Day: a study of Chinese consumers. International Journal of Electronic Marketing and Retailing, 8(1), 1-20.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations