- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
Antecedents of Consumer Participation in Sharing Economy at Distribution Markets
CHOI, Nak-Hwan
Abstract
Purpose: As sharing economy is becoming increasingly relevant to people's lives, we want to understand why people participate in the sharing economy. We propose and validate three factors that are likely to influence consumers' choice of participating in the sharing economy at distribution market. Also, we found antecedents that affect these variables. These antecedents include appointment and return convenient, extended operating time, variety-seeking need, usage irregularity, other's clean usage, and feeling of membership between users. Research design, data, and methodology: This research collected 341 questionnaire data from participants in China. These participants were asked about the usage of DiDi, the most popular shareware in China. The data analysis and hypothesis testing were conducted using SPSS and Amos. Results: Usage convenience, usefulness of short-term usage, and trust in other users were found to have a positive impact on consumers' intention to participate in the sharing economy. In addition, we found that all the antecedents affect these variables positively. Conclusions: This research provides new driving factors for consumer participation in the sharing economy. Moreover, these findings will help managers develop marketing strategies for inducing the consumers to participate in the sharing economy.
- keywords
- Distribution Markets, Sharing Economy, Usage Convenience, Usefulness of Short-term Usage, Trust in Other Users
Reference
Arteaga-Sánchez, R., Belda-Ruiz, M., Ros-Galvez, A., & Rosa-Garcia, A. (2020). Why continue sharing: Determinants of behavior in ridesharing services. International Journal of Market Research, 62(6), 725-742.
Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of consumer research, 39(4), 881-898.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of marketing, 69(4), 133-152.
Belk, R. (2010). Sharing. Journal of consumer research, 36(5), 715-734.
Belk, R. (2014). Sharing versus pseudo-sharing in Web 2.0. The anthropologist, 18(1), 7-23.
Bellizzi, J. A., & Hite, R. E. (1986). Convenience consumption and role overload convenience. Journal of the Academy of Marketing Science, 14(4), 1-9.
Bivens, G. E., & Volker, C. B. (1986). A value-added approach to household production: The special case of meal preparation. Journal of consumer research, 13(2), 272-279.
Bhattacherjee, A. (2001). Understanding information systems continuance: An expectation-confirmation model. MIS quarterly, 25(3), 351-370.
Bolton, R. N., Lemon, K. N., & Verhoef, P. C. (2004). The theoretical underpinnings of customer asset management: A framework and propositions for future research. Journal of the Academy of Marketing Science, 32(3), 271-292.
Botsman, R., & Rogers, R. (2010). Whats mine is yours: The rise of collaborative consumption. Collins: London, UK.
Chang, W.-L., & Wang, J.-Y. (2018). Mine is yours? Using sentiment analysis to explore the degree of risk in the sharing economy. Electronic Commerce Research and Applications, 28, 141-158.
Chen, J., Zhang, C., & Xu, Y. (2009). The role of mutual trust in building members’ loyalty to a C2C platform provider. International Journal of Electronic Commerce, 14(1), 147-171.
Cho, J., & Kleit, A. N. (2015). Energy storage systems in energy and ancillary markets: A backwards induction approach. Applied Energy, 147, 176-183.
Chu, R. K., & Choi, T. (2000). An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers. Tourism management, 21(4), 363-377.
Cohen, M., & Sundararajan, A. (2015). Self-regulation and innovation in the peer-to-peer sharing economy. U. Chi. L. Rev. Dialogue, 82, 116-133.
Cohen, B., & Kietzmann, J. (2014). Ride on! Mobility business models for the sharing economy. Organization & Environment, 27(3), 279-296.
Colwell, S. R., Aung, M., Kanetkar, V., & Holden, A. L. (2008). Toward a measure of service convenience: multiple item scale development and empirical test. Journal of Services Marketing, 28(2), 160-169.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 13(3), 319-340.
Demailly, D., & Novel, A. S. (2014). The sharing economy: make it sustainable. Studies, 3(14), 14-30.
Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn’t about sharing at all. Harvard Business Review, 28(1), 881-898.
Eckhardt, G. M., & Bardhi, F. (2016). The relationship between access practices and economic systems. Journal of the Association for Consumer Research, 1(2), 210-225.
Eckhardt, G. M., Houston, M. B., Jiang, B., Lamberton, C., Rindfleisch, A., & Zervas, G. (2019). Marketing in the sharing economy. Journal of marketing, 83(5), 5-27.
Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: A routine activity approach. American behavioral scientist, 21(4), 614-624.
Forgacs, G., & Dimanche, F. (2016). Revenue challenges for hotels in the sharing economy: facing the Airbnb menace. Journal of Revenue and Pricing Management, 15(6), 509-515.
Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059.
Handy, C. (1995). Trust and the virtual organization. Long Range Planning, 28(4), 126-126.
Hawlitschek, F., Teubner, T., & Weinhardt, C. (2016). Trust in the sharing economy. Die Unternehmung, 70(1), 26-44.
Heimans, J., & Timms, H. (2014). Understanding “new power”. Harvard Business Review, 92(12), 48-56.
Heinrichs, H. (2013). Sharing economy: a potential new pathway to sustainability. Gaia, 22(4), 228-231.
Henama, U. S., & Manavhela, P. (2020). Pricing Within the Sharing Economy: The Case of Uber. In Global Entrepreneurial Trends in the Tourism and Hospitality Industry, IGI Global, 18-32.
Holbrook, M. B., & Lehmann, D. R. (1981). Allocating discretionary time: Complementarity among activities. Journal of consumer research, 7(4), 395-406.
Hornsey, M. J., & Hogg, M. A. (2000). Intergroup similarity and subgroup relations: Some implications for assimilation. Personality and Social Psychology Bulletin, 26(8), 948-958.
Huang, Z., Liang, Y., Weinberg, C. B., & Gorn, G. J. (2019). The sleepy consumer and variety seeking. Journal of marketing research, 56(2), 179-196.
Inman, J. J. (2001). The role of sensory-specific satiety in attribute-level variety seeking. Journal of consumer research, 28(1), 105-120.
Izquierdo-Yusta, A., & Schultz, R. J. (2011). Understanding the effect of internet convenience on intention to purchase via the internet. Journal of Marketing development and competitiveness, 5(4), 32-50.
Jiang, B., & Tian, L. (2018). Collaborative consumption: Strategic and economic implications of product sharing. Management Science, 64(3), 1171-1188.
Ji, Y., Ma, X., He, M., Jin, Y., & Yuan, Y. (2020). Comparison of usage regularity and its determinants between docked and dockless bike-sharing systems: a case study in Nanjing, China. Journal of Cleaner Production, 255(120110), 1-11.
Joo, J.-H. (2017). Motives for participating in sharing economy: Intentions to use car sharing services. The Journal of Distribution Science, 15(2), 21-26.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Kathan, W., Matzler, K., & Veider, V. (2016). The sharing economy: Your business model’s friend or foe? Business Horizons, 59(6), 663-672.
Kim, H., & Cho, Y. C. (2018). Analysis of the bicycle-sharing economy: Strategic issues for sustainable development of society. Journal of Distribution Science, 16(7), 5-16.
Konrad, A. M., Seidel, M.-D. L., Lo, E., Bhardwaj, A., & Qureshi, I. (2017). Variety, dissimilarity, and status centrality in MBA networks: Is the minority or the majority more likely to network across diversity? Academy of Management Learning & Education, 16(3), 349-372.
Kumar, V., Lahiri, A., & Dogan, O. B. (2018). A strategic framework for a profitable business model in the sharing economy. Industrial Marketing Management, 69, 147-160.
Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of marketing, 76(4), 109-125.
La, S. J., & Cho, Y. (2019). Investigating Utility, Attitude, Intention, and Satisfaction of Skill-Sharing Economy. The Journal of Industrial Distribution & Business, 10(1), 39-49.
Lee, J., Erdogan, A. N., & Hong, I. B. (2021). Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb. Sustainability, 13(17), 9980,1-17.
Lessig, L. (2008). Remix: Making art and commerce thrive in the hybrid economy. Penguin.
Lin, C. A. (2003). An interactive communication technology adoption model. Communication theory, 13(4), 345-365.
Liu, Y., & Yang, Y. (2018). Empirical examination of users’ adoption of the sharing economy in China using an expanded technology acceptance model. Sustainability, 10(4), 1262, 1-17.
Lockyer, T. (2003). Hotel cleanliness how do guests view it? Let us get specific. A New Zealand study. International Journal of Hospitality Management, 22(3), 297-305.
Maimaran, M., & Wheeler, S. C. (2008). Circles, squares, and choice: The effect of shape arrays on uniqueness and variety seeking. Journal of marketing research, 45(6), 731-740.
Morewedge, C. K., Monga, A., Palmatier, R. W., Shu, S. B., & Small, D. A. (2021). Evolution of consumption: A psychological ownership framework. Journal of marketing, 85(1), 196-218.
Perren, R., & Kozinets, R. V. (2018). Lateral exchange markets: How social platforms operate in a networked economy. Journal of marketing, 82(1), 20-36.
Pruyn, A., & Smidts, A. (1998). Effects of waiting on the satisfaction with the service: Beyond objective time measures. International journal of research in marketing, 15(4), 321-334.
Puschmann, T., & Alt, R. (2016). Sharing economy. Business & Information Systems Engineering, 58(1), 93-99.
Ratner, R. K., Kahn, B. E., & Kahneman, D. (1999). Choosing less-preferred experiences for the sake of variety. Journal of consumer research, 26(1), 1-15.
Richardson, L. (2015). Performing the sharing economy. Geoforum, 67, 121-129.
Schor, J. B., & Fitzmaurice, C. J. (2015). Collaborating and connecting: the emergence of the sharing economy. In Handbook of research on sustainable consumption: Edward Elgar Publishing.
Schlagwein, D., Schoder, D., & Spindeldreher, K. (2020). Consolidated, systemic conceptualization, and definition of the “sharing economy”. Journal of the association for information science and technology, 71(7), 817-838.
Seddon, P., & Kiew, M. Y. (1996). A partial test and development of DeLone and McLean’s model of IS success. Australasian Journal of Information Systems, 4(1), 90-109.
Shaheen, S. A. (2016). Mobility and the sharing economy. Transport Policy, 51(Supplement C), 141-142.
Subramanian, G. H. (1994). A replication of perceived usefulness and perceived ease of use measurement. Decision sciences, 25(5-6), 863-874.
Tanis, M., & Postmes, T. (2003). Social cues and impression formation in CMC. Journal of Communication, 53(4), 676-693.
Taylor, S. (1994). Waiting for service: the relationship between delays and evaluations of service. Journal of marketing, 58(2), 56-69.
Teubner, T. (2014). Thoughts on the sharing economy. Paper presented at the Proceedings of the International Conference on e-Commerce, 11, 322-326
Weili, L. I. U., & Khan, H. (2020). A Literature Review on the Definition of Sharing Economy. Global Economy Journal, 20(03), 2030001, 1-14.
Yang, S.-B., Lee, K., Lee, H., & Koo, C. (2019). In Airbnb we trust: Understanding consumers. trust-attachment building mechanisms in the sharing economy. International Journal of Hospitality Management, 83, 198-209.
Zelizer, V. A. (2010). Economic lives: Princeton University Press.
Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-70.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations