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ISSN : 1738-3110

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Vol.9 No.2
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Perceived Uncertainty and Perceived Usefulness of Intranet in the Restaurant Franchise Industry

Perceived Uncertainty and Perceived Usefulness ofIntranet in the Restaurant Franchise Industry

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2011, v.9 no.2, pp.123-129
https://doi.org/https://doi.org/10.15722/jds.9.2.201106.123
Lee, Hwan-Eui (Department of Hotel & Tourism Management, Korea Nazarene University)
Cho, Sun-Gu (Department of Hotel & Tourism Management, Korea Nazarene University)
Hyun, Sung-Hyup (Department of Tourism & Convention, Pusan National University)
Lee, Hwan-Eui, Cho, Sun-Gu, & Hyun, Sung-Hyup. (2011). Perceived Uncertainty and Perceived Usefulness of Intranet in the Restaurant Franchise Industry. The Journal of Distribution Science(JDS), 9(2), 123-129, https://doi.org/https://doi.org/10.15722/jds.9.2.201106.123
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Abstract

The restaurant franchise industry is one that could benefit significantly from the use of intranet technology, from its potential for improving communications between franchisors and franchisees, to providing easier inventory and ordering processes. However, there is a level of trepidation among potential users about whether the technology would improve their work performance. This study sought to examine the relationships between perceived uncertainty and perceived usefulness of intranet technology in the restaurant franchise industry. Through a review of available literature, 10 sub-dimensions of perceived uncertainty (Duncan, 1972) and six sub-dimensions of perceived usefulness (Davis, 1989) were derived. Canonical correlation analysis was used to examine the relationships between these concepts using data collected from 163 franchising restaurant managers in South Korea. Findings from the data analysis demonstrates two negative factors and one positive factor in perceived uncertainty that influence perceived usefulness, thus offering some implications of what to consider when implementing an intranet system in a restaurant franchise.

keywords
Perceived Uncertainty, Perceived Usefulness, Intranet, Restaurant, Franchise

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