- Apply for Authority
- E-ISSN2233-5382
- KCI
E-ISSN : 2233-5382
The Relationships between Product Quality Cues and Perceived Values based on Gender Differences at a Food Select Shop
- Downloaded
- Viewed
Abstract
Purpose: The ultimate purpose of this work is to investigate gender differences in the relationships between product quality cues and perceived values at a food select shop. Specifically, this study examines the effects of internal and external cues, which are indicators of product quality, on emotional and social values based on gender differences. Research design, data and methodology: In this study, a questionnaire technique was used to collect the data necessary to test the proposed model. 183 data were collected through this technique. PLS SEM (Partial Least Squares Structured Equation Model) was used to test the research model. Results: First, there is no gender difference between intrinsic cue and emotional value. When using male and female data, there was no significant causal relationship between intrinsic cues and emotional values. Second, we found no gender difference between intrinsic cue and social value. When analyzed with female data, there was no significant causal relationship between intrinsic cue and social value. On the other hand, in the case of men, it was found that a weak causal relationship exists. Third, this study found gender difference between extrinsic cue and emotional value. In the case of men, it was found that a weak causal relationship exists, whereas in the case of women, a strong causal relationship exists between extrinsic cue and emotional value. Fourth, we found gender difference between extrinsic cue and social value. In the case of men, there was no causal relationship, whereas in the case of women, there was a strong causal relationship between extrinsic cue and social value. Finally, we found that there are moderating roles of gender in the relationship between external cues and perceived quality. Conclusions: As a result of analysis, it is necessary to focus on extrinsic clues of product in order to increase the perceived emotional and social values of women. On the other hand, in order to improve the perceived emotional and social values of men, it is necessary to pay attention to both intrinsic and extrinsic cues of product. Therefore, it is necessary to consider what clues and values are important to core customers.
- keywords
- Product Quality, Perceived Value, Intrinsic Cues, Extrinsic Cues, Emotional Value, Social Value
Reference
Aghdaie, S. F. A., Dolatabadi, H. R., & Adibparsa, M. (2012). Investigating the effects of price and brand leveraging strategy on consumer’s behavioral intention. International Journal of Business and Managem ent, 7(2), 76-85.
Banjbarian, B., Sanayei, A., Kaboli, M. R., & Hadadian, A. (2012). An analysis of brand image, perceived quality, customer satisfaction and re purchase intention in Iranian department stores. International Journal of Business Management, 7(6), 40-48.
Chi, K. H., Ding, Y., & Xing, Y. (2009). Quality and customer satisfaction spillovers in the mobile phone industry. Service Science, 1(2), 93-106.
Chin, W. W. (2000). Frequently asked questions Partial least squares & PLS Graph. Retrieved Dec ember 4, 2008, from http://discnt.cba.uh.edu/chin/plsfaq.htm
Collins, B. J., Burrus, C. J., & Meyer, R. D. (2014). Gender differences in the impact of leadership styles on subordinate embeddedness and job satisfaction. Leadership Quarterly, 660-671.
Dong A (2020). Fashion Companies ‘Catch Online Customers’… Opening of a special select shop The Dong A Ilbo, 23 June, Seoul Korea.
Eagly, A. H., & Wood, W. (1991). Explaining sex differences in social behavior: A meta analytic perspective. Personality and Soci al Psychology Bulletin, 17(3), 306-315.
Eagly, A. H., & Wood, W. (2016). Social role theory of sex differences. The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies John Wiley & Sons, Ltd.
Fornell, C., & Larcker, D. F. (1981). Evaluating struc tural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic pers onal care products. Journal of Retailing and Consumer Services, 39, 154-163.
Halim, P., Swasto, B., Hamid, D., & Firdaus, M. R. (2014). The influence of product quality, brand image, and quality of service to customer trust and implication on customer loya lty. European Journal of Business and Management, 6(29), 159-166.
Hapsoro, B. B., & Hafidh, W. A. (2018). The influence of product quality, brand image on purchasing decisions through brand trust as mediating variable. Management Analysis Journal, 7(4), 528-539.
Harrion, L. A., & Lunch, A. B. (2005). Social role theory and the perceived gender role orientation of athletes. Sex Roles, 52(3/4), 227-236.
Haryanti, K., Hastuti, T. D., Lako, A., & Krisprantono. (2019). The relationship between product quality an d brand image with willingness to buy: A study on Batik Lasem Consumer. International Journal of Applied Research in Management and Economics, 2(1), 1-11.
Huang, J., Kumar, S., & Hu, C. (2018). Gender differences in motivations for identify reconstruction on social network sites. International Journal of Human Computer Interaction, 34(7), 591-602.
Huba, H. F., Hassan, Z., & Dastane, O. (2017). Factors leading to consumer perceived value of smartphones and its impact on purchase intention. Global Business and Management Research: An International Journal, 9(1), 42-71.
Indiepost (2017). Enjoy delicious food together at food select shop s . Retrieved August 1 , 20 20 , from https://www.indiepost.co.kr/post/1261
Joongang (2020). The world's famous fashion select shops are closing... The end of the offline select shop is coming. Korea JoongAng Daily, 30 January, Seoul Korea.
Kimbrough, A. M., Guadagno, R. E., Muscanell, N. L., & Dill, J. (2013). Gender differences in mediated communication: Women connect more than do men. Computers in Human Behavior, 29, 896-900.
Kwak, D. H., & Kang, J. H. (2009). Symbolic purchase in sport: The roles of self image congruence and perceived quality. Management Decision, 47(1), 85-99.
Lin, C. H. (2011). A study on the relations between the brand image and customer satisfaction in catering businesses. African Journal of Busines s Management, 5(18), 7732-7739.
Maekyung (2017). The start of competition for the ' select shop' of department stores Maekyung News, 23 March, Seoul Korea.
Mathwick , C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retail, 77(1), 39-56.
Mediapen (2020). Shinsegae d epartment s tore i ntroduces the f irst l unch b ox select s tore Mediapen, 17 May, Seoul Korea.
Merle, A., Chandon, J., Roux, E., & Alizon, F. (2010). Perceived value of the mass customization product and mass customization experience for individual consumers. Production and Operations Management , 19(5), 503-514.
Moskowitz, D. S., Suh, E. J., & Desaulniers, J. (1994). Situational influences on gender differences in agency and communion. Journal of Personality and Social Psychology, 66(4), 753-761.
Moslehpour, M., Aulia, C. K., & Masarie, C. E. L. (2015). Bakery product perception and purchase intention of Indonesian consumers in Taiwan. International Journal of Business and Information, 10(1), 63-94.
Oh, H. (2000). The effect of brand class brand awareness, and price on customer value and behavior al intentions. Journal of Hospitality & Tourism Research, 24(2), 136-162.
Prabowo, P. K., Brahmasari, I. A., & Suryani, T. (2019). The effect of country of origin on brand image, perceived quality, and purchase intention of hydraulic excavator for limeston e quarry in east java Indonesia. Archives of Business Research, 7(12), 83-98.
Samsung Economic Research Institute, (2009). Food industry: New values and challenges. CEO Information, No. 725.
Schimitt, D. P., Long, A. E., McPhearson, A., O’Brien, K., Remmer t, B., & Shah, S. H. (2017). Personality and gender differences in global perspective. International Journal of Psychology, 52(S1), 45-56.
Shafiq, R., Raza, I., & Ziaur Rehman, M. (2011). Analysis of the factors affecting customers’ purchase intention: Th e mediating role of perceived value. African Journal of Business Management, 5(26), 10577-10585.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. Journal of Product & Brand Management, 13(3), 156-167.
Sosik, J. J., Kahai, S. S., & Piovoso, M. J. (2009). Silver bullet or voodo o statistics? A primer for using partial least squares data analytic technique in group and organization research. Group & Organization Management, 34(1), 5-36.
Steptoe, A., Pollard, T. M., & Wardle, J. (1995), Development of a measure of the motives under lying the selection of food: The food choice questionnaire, Appetite, 25, 267-284.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retail, 77(2), 203-220.
Tu, Y. T., Li, M. L., & Chih, H. C. (2013). An empirical study of corporate brand image, customer perceived value and satisfaction on loyalty in shoe industry. Journal of Economics and Behavioral Studies, 5(7), 469-483.
Yim, M. S. (2015). Factor analysis for exploratory research in the distribution science field. Journal of Distribution Science, 13(9), 103-112.
Yim, M. S. (2019). A study on factor analytical methods and procedures for PLS SEM. International Journal of Industrial Distribution & Business, 10(5), 7-20.
Yim, M. S., & Lee, H . J. (2019). A Study on the Effects of Selection Attributes on Perceived Values and Repurchase Intention in Traditional Foods (Sauce) at Select Shop: Focused on Premium Market Customers. Journal of Korea Service Management Society, 20(5), 93-116.
Yoo, J., & Park, M. (2016). The effects of e mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Journal of Business Research, 69(12), 5775-5784.
Yu, S., & Lee, J. (2019). The effects of consumers’ perceived values on int ention to purchase upcycled products. Sustainability, 11, 1-20.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
Zhang, F., Sun, S., Liu, C., & Chang, V. (2020). Consumer innovativeness, product innovation and smart toys. Electronic Commerce Resea rch and Applications, 41, 1-13.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations