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Impact of Intention and Technology Awareness on Transport Industry's E-service: Evidence from an Emerging Economy.
Impact of Intention and Technology Awareness on Transport Industry’s E-service: Evidence from an Emerging Economy
Zin, Md Lazim Mohd (School of Business Management, Utara Universiti)
Majid, Abdul Halim Abdul (School of Business Management, Utara Universiti)
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Abstract
Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also. Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage. Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage. Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees' intentions to use to enhance e-service usage.
- keywords
- Technology Awareness, Intention to Use, E-service usage, Transport Industry
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