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E-ISSN : 2233-5382

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Vol.9 No.12

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Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

The Journal of Industrial Distribution & Business(JIDB) / The Journal of Industrial Distribution & Business, (E)2233-5382
2018, v.9 no.12, pp.15-21
https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no12.15
Mengmeng, Shao (College of Economy and Management, Nanjing University of Aeronautics and Astronautics)
Mengmeng, Shao. (2018). Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta. The Journal of Industrial Distribution & Business(JIDB), 9(12), 15-21, https://doi.org/https://doi.org/10.13106/ijidb.2018.vol9.no12.15

Abstract

Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

keywords
Cultural Tourism Creative Industry, Factor Cluster Analysis, Competition, 27 Cities In The Pan-Yangtze River Delta

참고문헌

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The Journal of Industrial Distribution & Business(JIDB)

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