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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

동영상 큐레이션 기반 모바일 뉴미디어의 활용

Utilization of Mobile New Media based on Video Curation

한국사물인터넷학회논문지 / Journal of The Korea Internet of Things Society, (P)2466-0078;
2020, v.6 no.2, pp.51-56
https://doi.org/https://doi.org/10.20465/kiots.2020.6.2.051
조광문 (목포대학교)
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초록

본 논문에서는 전자상거래 쇼핑몰 운영자나 밴드 운영자, 유튜브 크리에이터들이 본인들이 제작한 영상 이외에연관 동영상 콘텐츠를 함께 미디어에 게재하여 온․오프라인 홍보에 시너지를 발현할 수 있도록 할 수 있는 모바일 뉴미디어 솔루션을 개발하였다. 플랫폼 분야의 영상들을 직접 찾지 않고 제공함으로써, 이용자에게는 흥미와 정보를 제공하면서 자신의 플랫폼을 홍보할 수 있는 새로운 유형의 마케팅 수단을 제공할 수 있다. 영상을 생산하는 국내외 예비 크리에이터들은 영상의 오픈마켓과 같은 유튜브, 아프리카TV 이외에 자신만의 영상을 업로드 할 수 있고, 유․무료 과금 체계를 활용하여 독립적인 고객 관리(CRM)와 자기 브랜딩, 콘텐츠 관리 시스템을 탑재한 모바일 기반의 뉴미디어를 활용할수 있을 것이다.

keywords
Video, Mobile, New Media, Curation, Creator, 동영상, 모바일, 뉴미디어, 큐레이션, 크리에이터

Abstract

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

keywords
Video, Mobile, New Media, Curation, Creator, 동영상, 모바일, 뉴미디어, 큐레이션, 크리에이터

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한국사물인터넷학회논문지