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Journal of Korean Library and Information Science Society

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Vol.35 No.3
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A Study on the Efficent Propulsion Customer Relationship Management System for Library

Journal of Korean Library and Information Science Society / Journal of Korean Library and Information Science Society, (P)2466-2542;
2004, v.35 no.3, pp.251-270

(2004). A Study on the Efficent Propulsion Customer Relationship Management System for Library. Journal of Korean Library and Information Science Society, 35(3), 251-270.
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Abstract

251 -The purpose of this study is to introduce a customer relationship management(CRM) for more user satisfied information service through the relationship between an user-centered library management and library customers. The characteristics of library customer information needs and a general CRM system design are introduced. The result shows a plan for library CRM system. It is included a conceptual modeling design for the CRM system, a data dictionary, and event class.

keywords
CRM, 도서관마케팅, 도서관평가, 정보서비스, 도서관이용자시스템, CRM, library marketing, library evaluation, information service, library user system, CRM, library marketing, library evaluation, information service, library user system

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