Abstract

Background: In today's Internet era, the development of network technology and new media has enriched the transmission channels of film works. Since the birth of film, it is necessary to connect with its audience through media. The use of multiple media to help the transmission of film has entered the strategic level of film and television culture construction, and has become an important research direction for future development. Purpose: This paper aims to combine the current media fusion environment, provide the possibility of communication channel innovation and the lasting power of wide dissemination for excellent films, and study the development strategy of multi-media communication for film works. Methods: This paper uses literature research, case analysis and comparative research to analyze the important influence of multiple media on film communication. Results: The paper concludes that film communication should be audience-centered, multi-platform communication of new media, and a stable and clear communication system of domestic film culture under the global information background. Conclusion: Based on the research on the communication strategy of multi-media assisted film from the perspective of media convergence, this paper draws the following. Conclusions: 1) take the audience as the center; 2) The use of new media diversified information platforms for linkage communication; 3) Create a new pattern of perfect integration of new media technology and Chinese film international communication road. Taking the above three aspects as an important way to improve the dissemination scope and influence of Chinese realistic literary films and other excellent films.