Abstract

Purpose: Tokenization offers several benefits for investment in many countries, including Thailand. It provides increased liquidity by enabling fractional ownership, allowing investors to buy and sell smaller portions of an asset. This opens up investment opportunities to a broader range of individuals who may not have had access to traditional investment avenues. This study aims to explore the factors that influence the utilization of the financial technology environment for tokenization in investment within Thailand. Research design, data, and methodology: A quantitative approach was employed as a research strategy. To collect the data, closed-ended questionnaires were administered. The study’s sample consisted of 644 participants, who were conveniently selected through convenience sampling. The data was analyzed using binary regression. Results: The findings indicated that tokenization for investment in Thailand is influenced by multiple factors, including score, gender (specifically male), income, savings, financial assets, digital assets, mass media, social media, books and magazines as well as participation in seminars and meetings. However, the study did not find a significant association between tokenization and education or business. Conclusion: These findings emphasize the need to consider these factors when analyzing investment behavior in Thailand and offer valuable insights for individuals and organizations seeking to understand the dynamics of tokenization in the country.