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ISSN : 2765-6934

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Vol.4 No.1

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A Study of the Factors that Impact Chinese Consumers` Purchasing Intent for High-Tech Products

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2014, v.4 no.1, pp.37-40
Shan Yi (Zaozhuang University)
Shuai Su (Shandong University)
Shan, Y. , & Shuai, S. (2014). A Study of the Factors that Impact Chinese Consumers` Purchasing Intent for High-Tech Products. Asian Journal of Business Environment, 4(1), 37-40.

Abstract

Purpose - This objective of this study is to analyze the factors that impact Chinese consumers` purchasing intent for high-tech products. The study examines smart phones’features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers` purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

keywords
Consumers` Purchasing Intent, High-Tech Product, Smart Phone

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