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EcoFarmer in Zimbabwe: A New Agricultural Development Phenomenon

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2014, v.4 no.2, pp.13-15
Stephen Mago (Zimbabwe University)
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Abstract

Purpose – This paper discusses the effectiveness of EcoFarmer in Zimbabwe. The effectiveness of EcoFarmer still needs to be established because it is a new product that is hardly a month old. Research design, data, and methodology – The paper follows a qualitative research methodology and an exploratory approach to establish the effectiveness of EcoFarmer in the promotion of productivity in the agricultural sector in Zimbabwe. Using an Internet-based literature review, the paper explored the link that exists between Econet’s EcoFarmer program and agricultural development in Zimbabwe. Results – The findings are that the innovation promotes agricultural productivity. This is in line with what was established by Safaricom Foundation in Kenya. Conclusions – The paper used literature sources because the phenomenon is exploratory. This limitation could have been avoided by using a field survey. The paper shows that the EcoFarmer is an innovative project that was developed by Econet as a replication of the Kenyan program.

keywords
Farming, Eco-farmer, Agricultural Development, Productivity, Zimbabwe

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Asian Journal of Business Environment