바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

ISSN : 2765-6934

Article Contents

Next
e-Submission

Vol.4 No.3

Citation Share

Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2014, v.4 no.3, pp.5-12
Devinder Pal Singh (Punjabi University)
Devinder, P. S. (2014). Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy. Asian Journal of Business Environment, 4(3), 5-12.

Abstract

Purpose - This study is aimed at examining Indian consumers’ online shopping motivations, information search, and shopping intentions. The study intends to reveal the relationship between online shopping motivations, information search, and shopping intentions. Research design, data, and methodology - The study employs factor analysis to verify correct loading of items on corresponding factors, and to confirm the applicability of constructs in the Indian context. The model was verified using stepwise regression analysis. Results -The findings show that hedonic and utilitarian motivations significantly affect online information search and shopping intentions. The information search is a significant predictor of online purchase intention. Conclusions - Hedonic and utilitarian motivations are the salient factors affecting online information search and purchase intentions. Marketers are required to design websites that foster an enjoyable online experience. This will attract customers who will browse the website for a longer duration. More time devoted to information search will ensure brand building and loyalty

keywords
Online Shopping, Shopping Motivations, Information Search, Hedonic, Utilitarian, Online Behavior

Reference

1.

Ajzen, I. (2001). Nature and Operation of Attitudes. Annual Review of Psychology, 52, 27-58.

2.

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.

3.

Al-Maghrabi, T., & Dennis, C. (2011). What Drives Consumers'Continuance Intention to E-shopping?: Conceptual Framework and Managerial Implications in the Case of Saudi Arabia. International Journal of Retail &Distribution Management, 39(12), 899-926.

4.

Arnold, M. J., & Reynolds, K. E. (2003). Hedonic Shopping Motivations. Journal of Retailing, 108(2), 1-20.

5.

Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644-656.

6.

Batra, R., & Ahtola, O.T. (1991). Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes. Marketing Letters, 2(2), 159-170.

7.

Beldona, S., Racherla, P., & Mundhra, G.D. (2011). To Buy or Not to Buy: Indian Consumers' Choice of Online Versus Offline Channels for Air Travel Purchase. Journal of Hospitality Marketing & Management, 20(8), 831-854.

8.

Bhatnagar, A., Misra, S., & Rao, H. R. (2000). On Risk, Convenience and Internet Shopping Behavior. Communications of the ACM, 43(11), 98-105.

9.

Bigne´-Alcan~iz, E., C. Ruiz-Mafe´, Alda´s-Manzano, J., & Sanz-Blas, S. (2008). Influence of Online Shopping Information Dependency and Innovativeness on Internet Shopping Adoption. Online Information Review, 32(5), 648-667.

10.

Bridges, E., & Florsheim, R. (2008). Hedonic and Utilitarian Shopping Goals: The Online Experience. Journal of Business Research, 61, 309-314.

11.

Burns, A.C., & Bush, R.F. (2003). Marketing Research: Online Research Applications. New Jersey: Prentice Hall.

12.

Bush, A. J., & Hair, J. F. (1985). An Assessment of the Mall Intercept as a Data Collection Method. Journal of Marketing Research, 22, 158-167.

13.

Chen, Y-T. (2012). Exploring the Continuance Intentions of Consumers for B2C Online Shopping: Perspectives of Fairness and Trust, Online Information Review, 36(1), 104-125.

14.

Childers, T. L., Carr, C.L., Peck, J., & Carson, S. (2001). Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior. Journal of Retailing, 77, 511-535.

15.

Dash, S., & Saji, K. B. (2008). The Role of Consumer Self-Efficacyand Website Social-Presence in Customers'Adoption of B2C Online Shopping. Journal of International Consumer Marketing, 20(2), 33-48.

16.

Davis, F., Bagozzi, R., & Warshaw, R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35, 982-1003.

17.

Demangeot, C., & Broderick, A.J. (2007). Conceptualising Consumer Behaviour in Online Shopping Environments. International Journal of Retail & Distribution Management, 35(11), 878-894.

18.

Dennis, C., Morgan, A., Wright, L.T., & Jayawardhena, C. (2010). The Influences of Social E-shopping in Enhancing Young Women’s Online Shopping Behavior. Journal of Customer Behaviour, 9(2),151-174.

19.

Farrag, D.A., Sayed, I.M.E., & Belk, R.W. (2010). Mall Shopping Motives and Activities: A Multi Method Approach. Journal of International Consumer Marketing, 22, 95-115.

20.

Forrester. (2012). Research Online Retail Forecast, 2011 To 2016 (Asia Pacific). Retrieved December, 2013, from http://www.forrester.com/.

21.

Goldsmith, R.E., Flynn, L. R., & Clark, R.A. (2011). Materialism and Brand Engagement as Shopping Motivations. Journal of Retailing and Consumer Services, 18, 278-284.

22.

Guido, G. (2006). Shopping Motives, Big FiveFactors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study. InnovativeMarketing, 2(2), 57-67.

23.

Gupta, N., Handa, M., & Gupta, B. (2008). Young Adults of India-Online Surfers or Online Shoppers. Journal of Internet Commerce, 7(4), 425-444.

24.

Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance:Antecedents in a technology acceptance model. Journal of Business Research, 62, 565-557.

25.

Hirschman, E.C., & Holbrook, M.B. (1982). Hedonic consumption:Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101.

26.

Hornikk, J., & Ellis, S. (1988). Strategies to Secure Compliance for a Mall Intercept Interview, Public Opinion Quarterly, 52, 539-551.

27.

Huang, Y., & Oppewal, H. (2006). Why Consumers Hesitate to Shop Online: An Experimental Choice Analysis of Grocery Shopping and the Role of Delivery Fees. International Journal of Retail & Distribution Management, 34(4), 334-353.

28.

Iksuk, K., Tim, C., Richard, F., & Hyunjip, C. (2005). Mall Entertainment and Shopping Behavior: a Graphical Modeling Approach. Advances in Consumer Research, 32, 487-492.

29.

Khare, A., & Rakesh, S. (2011). Retailing in Indian Malls:Antecedents to Retailers’ Preferences for Mall-store Space. The International Review of Retail, Distribution and Consumer Research, 21(2), 187-200.

30.

Khare, A. (2011). Influence of Hedonic and Utilitarian Values in Determining Attitude towards Malls: A Case of Indian Small City consumers. Journal of Retail & Leisure Property, 9(5), 429-442.

31.

Khare, A., Singh, S., & Khare, A. (2010). Innovativeness/Novelty-Seeking Behavior as Determinants of Online Shopping Behavior among Indian Youth. Journal of Internet Commerce, 9(3), 164-185.

32.

Kim, S., & Eastin, M.S. (2011). Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process. Journal of Internet Commerce, (10), 68-90.

33.

Kim, J., & Park, J. (2005). A Consumer Shopping Channel Extension Model: Attitude Shift toward Online Store. Journal of Fashion Marketing and Management, 9(1), 106-121.

34.

Kim, Y-K, Kim, E., & Kang, J. (2003). Teens’ Mall Shopping Motivations: Functions of Loneliness and Media Usage. Family and Consumer Sciences Research Journal, 32(2), 140-167.

35.

Koo, D-M., Kim, J-J., & Lee, S-H. (2008). Personal Values as Underlying Motives of Shopping Online. Asia Pacific Journal of Marketing and Logistics, 20(2), 156-173.

36.

Levy J. (1959). Symbols for Sales. Harvard Business Review, 37(4), 117-124.

37.

Liu, C., & Forsythe, S. (2010). Sustaining Online Shopping:Moderating Role of Online Shopping Motives. Journal of Internet Commerce, 9, 83-103.

38.

Maity, M., Hsu, M.K., & Pelton, L.E. (2012). Consumers' Online Information Search: Gen Yers' Finding Needles in the Internet Haystack, Journal of Marketing Channels, 19(1), 49-76.

39.

Mathwick, C., and Rigdon, E. (2004). Play, Flow and Online Search Experience, Journal of Consumer Search, 31(2), 324-332.

40.

Menon S., & Kahn, B. (2002). Cross-category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience, Journal of Retailing, 78, 31-40.

41.

Millan, E.S., & Howard, E. (2007). Shopping for Pleasure? Shopping Experiences of Hungarian Consumers. International Journal of Retail & Distribution Management, 35(6), 474-487.

42.

Naseri, M.B. (2011). Role of Demographics, Social Connectedness and Prior Internet Experience in Adoption of Online Shopping: Applications for Direct Marketing. Journal of Targeting, Measurement and Analysis for Marketing, 19(2), 69-84.

43.

Nicholls, J.A.F., Li, F., Mandokovic, T., Roslow, S., & Kranendonk, C. (2000). US-Chilean Mirrors: Shoppers in Two Countries. Journal of Consumer Marketing, 17, 106-119.

44.

Noble, S.M. Griffith, D. A, & Weinberger, M. G. (2005). Consumer Derived Utilitarian Value and Channel Utilization in a Multi-channel Retail Context, Journal of Business Research, 58, 1643-1651.

45.

Nunnally, J. C. (1978). Psychometric theory. New York:McGraw-Hill

46.

Overby, J.W., & Lee, Eun-Ju. (2006). The Effects of Utilitarian and Hedonic Online Shopping Value on Consumer Preference and Intentions. Journal of Business Research, 59, 1160-1166.

47.

Rose, S., & Samouel, P. (2009). Internal Psychological VersusExternal Market-driven Determinants of the Amount of Consumer Information Search amongst Online Shoppers. Journal of Marketing Management, 25(1), 171-190,

48.

Smith, D.N., & Sivakumar, K. (2004). Flow and Internet Shopping Behavior: A Conceptual Model and Research Propositions, Journal of Business Research, 57, 1199-1208.

49.

So, W. C. M., Wong, T. N. D., & Sculli, D. (2005). Factors Affecting Intentions to Purchase via the Internet. Industrial Management & Data Systems, 105(9), 1225-1244.

50.

Tauber, E.M. (1972). Why Do People Shop? Journal of Marketing, 36(October), 46-49.

51.

To, P.-L., Liao, C. & Lin, T-H. (2007). Shopping Motivations on Internet: A StudyBased on Utilitarian and Hedonic Value. Technovation, 27, 774-787.

52.

Vazquez, D., & Xu, X. (2009). Investigating Linkages BetweenOnline Purchase BehaviorVariables. International Journal of Retail & Distribution Management, 37(5), 408-419.

53.

Verhoef, P.C., Nesline, S.A., & Vroomen, B. (2007). Multichannel Customer Management: Understanding the Research-shopper Phenomenon, International Journal of Research in Marketing, 24, 129-148.

54.

Wagner, T. (2007). Shopping Motivation Revised: AMeans-end Chain Analytical Perspective. International Journal of Retail & Distribution Management, 35(7), 569-582.

55.

Westbrook, R.A., & Black, W. (1985). A Motivation-based Shopper Typology. Journal of Retailing, 61(Spring), 78-103.

56.

Yulihasri, Islam, M. A., & Daud, K. A. K. (2011). Factors that Influence Customers' Buying Intention on Shopping Online. International Journal of Marketing Studies, 3(1), 128-139.

57.

Zhang, Y., Sirion, C. & Howard, C. (2011). The Influence of the Mall Environment on Shoppers’ Values and Consumer Behavior in China, Proceedings of ASBBS annual conference(pp. 214-224). Las Vegas, US: American Society of Business and Behavioral Sciences.

Asian Journal of Business Environment

e-Submission OA Policy