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ISSN : 2765-6934

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Vol.5 No.1

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Warning Labels on Cigarette Packages: A Special Stimulus for Moslem Smokers to Quit Smoking

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2015, v.5 no.1, pp.5-11
Rizal Edy Halim (University of Indonesia)
Sumiyarto (Economics University)
Faisal Muttaqin (Economics University)
Rizal, E. H. , Sumiyarto, , & Faisal, M. (2015). Warning Labels on Cigarette Packages: A Special Stimulus for Moslem Smokers to Quit Smoking. Asian Journal of Business Environment, 5(1), 5-11.

Abstract

Purpose - This study aims to explore the influence of combining "non-halal" labels with visual and textual warning labels on cigarette packages to induce the intention to quit smoking and boost the stop-smoking campaign. Research design, data, and methodology - This study examines" non-halal" labeling on cigarette packages using an experimental method. A total of 120 smokers, aged 18-23, were chosen from among Universitas Indonesia students. Data obtained were analyzed using ANOVA and T-Test. Results - The use of a "non-halal" label as a warning on cigarette packages is more effective to influence Muslim smokers to quit smoking. The results also suggest that "non-halal" labels more effectively increase intentions to quit smoking when use din combination with textual-visual labels. Conclusions - The study found that the addition of "non-halal" labels in textual or textual-visual warning labels on cigarette packages would significantly increase the intention of Moslems smokers to quit smoking. These results support previous research findings, that if cigarettes are labeled as "non-halal" (haram) products for Moslem teenagers, it will induce them to quit smoking.

keywords
Warning Label, Non-HalalLabel, Religiousity, Demarketing.

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