- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
ISSN : 2765-6934
A Study on the Effects of Perceived Quality on Whitening Cosmetics’ Satisfaction and Repurchase : Focused on University Students
Abstract
Purpose – The purpose of this study is to measure the characteristics of the perceived quality of college students of 20s which is the main customers of whitening, and to investigate the customer satisfaction and repurchase intentions according to the perceived quality of whitening. Research design, data and methodology – The interviewers in the research are 300 college students in Seoul and the metropolitan area. They were collected from October 1 to October 24, 2013. 283 of collected questionnaires were used for the analysis. The analysis in the general characteristics of the subjects was analyzed by frequency analysis. With five-dimensional factor analysis, the perceived quality through reliability analysis was investigated and verified. Results – The results from analysis of the standardized coefficient Beta value were performance(0.382), brand (0.339), and price (0.318) as a high level. On the other hand, services(0.172) and design factors (0.162) were relatively low. Conclusion – Looking for these results, this study could reach the notion that a lot of consumers with whitening cosmetics highly recognized brand, performance, and price factors, but the service and design factors were relatively recognized low in customer satisfaction and repurchase intentions.
- keywords
- Whitening Cosmetic, Perceived Quality, Customer Satisfaction, Repurchase Intentions.
Reference
Bettman, Jame R., & Park, C. W (1980). Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis. Journal of Consumer Research, 7(3), 234-248.
Cho, H. Y. (2011). The Effects of Service Quality on Customer Satisfaction, Loyalty, Switching Costs and Repurchase Intension: Focus on the Chinese Large. Kwangwondo, Korea: Master's thesis of Kangwon National University.
Cho, S. Y. (2009). A study of relations among perceived quality, customer satisfaction and repurchase intensions: focused on South Korea's automobile user. Seoul, Korea: Master's thesis of Korea University of Foreign.
Choi, Nak-Hwan, & Park, Duck-Soo(2011). Individual Brand Loyalty and the Self-Corporate Connection Induced by Corporate Associations. Journal of Distribution Science, 9(1), 5-15.
Chun, Tae-Yoo, Park, No-Hyun, & Choi, Sang-Bum (2014). PB Product Attributes’ Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets. Journal of Distribution Science, 12(11), 67-76.
Han, Ji-Young, & Kim, Wan-Ki (2015). The Effect of Product Type and Channel Prioritization on Effective Digital Marketing Performance. Journal of Distribution Science, 13(5), 91-102.
Hunt, H. Keith (1977). CS/D-Overview and Future Research Direction. In H. Keith Hunt (ed.). Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, Cambridge, MA: Marketing Science Institute.
Hwang, Hee-Joong (2013). A Study on the Global Management Strategy for Product Quality Assurance Based on Brand Power and Country of Origin Effect. Journal of Distribution Science, 11(2), 23-33.
Hwang, Hee-Joong, & Shin, Seong-Ho (2012). Impact of a Brand Image Matching with the Advertising Model on Price Fairness Perceptions: Focus on Sports Advertising. Journal of Distribution Science, 12(3), 43-50.
Jeong, Dong-Bin, & Wang, Qiang (2016). Evaluation on Development Performances of E-Commerce for 50 Major Cities in China. Journal of Distribution Science, 14(1), 67-74.
Jo, J. S. (2013). A Study on the Effects of Perceived Value on Customer Satisfaction, and Repurchase Intention among Traditional Markets Users in KOREA. Journal of Distribution Science, 11(10), 93-105.
Kim, Eun-Hee (2012). Research on Practical Shopping Value and Consumer Attitudes on PB Products According to Perceived Quality. Journal of Distribution Science, 10(10), 35-43.
Kim, Sang-Cheol, & Kim, Mi-Song (2014). Effects of Perceived Service Quality of Cultural Centers in Discount Stores on Relationship Quality. Journal of Distribution Science, 12(9), 29-45.
Kim, So-Hyoung (2013). The Effect of Service Innovativeness of IT Service Centers: Mediating Role of Behavior Intention. Journal of Distribution Science, 11(10), 17-25.
Kim Sung-Duk, Kim, Ki-Soo, & Youn, Myoung-Kil (2012). A Study of the Effect of Model Characteristics on Purchasing intentions and Brand Attitudes. Journal of Distribution Science, 10(4), 47-53.
Lee, Y. S. (2005). The effects of perceived price, store image, and perceived quality on perceived value in price destruction cosmetic brand. Seoul, Korea: Master's thesis of Yonsei University.
Nam, S. H. (2002). A Study of the perceived quality and brand preference of cosmetics: Focused on basis cosmetics of college Women. Seoul, Korea: Master's thesis of Sookmyung Women's University.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460-469.
Oliver, R. L. (1999). Whence consumer Loyalty?. Journal of Marketing, 63, 33-44.
Park, Nam-Goo (2014). The Effect of Corporate Social Responsibility Activities on Brand Equity and Consumer Attitude. Journal of Distribution Science, 12(8), 17-29.
Park, Soo-Hong, Sun, Il-Suck, & Yang, Hoe-Chang Yang (2015). The Effect of Business Relationships on Conflict and Satisfaction in the Cosmetics Industry’s Distribution Channel. Journal of Distribution Science, 13(6), 79-86.
Zeithaml, Valarie A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means End Model and Synthesis of Evidence. Journal of Marketing, 52(July), 2-21.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations