Background: Chinese commercial banks have expanded their efforts to advertise their financial products and increase their penetration into the market. However, there are still a lot of issues with bank marketing. Objective: To identify and examine the issues and factors influencing the marketing of Chinese commercial banks; To examine Chongqing Branch of Ping An Bank 's marketing strategy in light of the 4P theory; To make an effort to enhance Chongqing Branch of Ping An Bank's marketing model, and offer practical ways to enhance the financial product marketing of Chinese commercial banks. Methods: This paper mainly adopts the methods of normative research and literature review to analyze the current situation and main problems of commercial banks’ marketing. Results: Chongqing Branch of Ping An Bank lacks the operational expertise and first-class customer resources of large joint-stock commercial banks, as well as the strong capital accumulation of state-owned commercial banks. In addition, commercial banks in other cities also compete with Chongqing Branch of Ping An Bank. Conclusion: By optimizing market segmentation, integrating marketing channels, creating brand effects, cultivating professional talents, and establishing a positive incentive and elimination mechanism, Chongqing Branch of Ping An Bank can improve its financial product marketing problems, enable Chongqing Branch of Ping An Bank to have better marketing strategies, and thus help stand out from commercial banks.