바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Research on Tourists Perceived Value and Behavioral Intention from the Perspective of Tourists Satisfaction: A Case Study of Zhangye Global Geopark

Abstract

Background: Tourism, as one of the fastest growing industries in the world in the 20th century, has gradually become an industry with high cultural taste, tourist satisfaction and comprehensive benefits. The analysis and study of the interrelationships among tourists' satisfaction, perceived value, and behavioral intentions are fundamental to enhance the profitability and competitive edge of tourist destinations. Objective: This paper aims to study the relationship between tourists' perceived value and behavioral intentions from the perspective of tourist satisfaction in Zhangye Global Geopark through empirical analysis, and provide some development suggestions for the development of Zhangye World Geological Park. Methods: This paper focuses on tourists' satisfaction and employs literature review, field investigation and empirical analysis. It chooses the Zhangye Global Geopark in China as a case study to conduct field research. Then it establishes an evaluation index system for the park's visitors, and empirically analyzes the relationships between tourists' satisfaction, perceived value, and behavioral intentions. Results: The results indicate that tourists' perceived value indirectly affects their behavioral intentions through tourists' satisfaction, which serving as a complete mediation between perceived value and behavioral intentions. Conclusions: Improving tourists' satisfaction is an effective way to promote sustainable and high-quality development of tourist destinations. From the perspective of tourists’ satisfaction, empirical analysis and discussion of its practical application of influencing tourists' perceived value and behavioral intentions can provide reference and suggestions for practices in Zhangye Global geopark.

keywords
Zhangye; Geopark tourism, Tourists' satisfaction, Perceived value, Behavioral intentions
Submission Date
2023-11-10
Revised Date
2023-12-05
Accepted Date
2024-01-17

logo