Backgroud: China has been committed to attracting and retaining overseas Chinese students in order to promote innovation and development in the country. The Central Organization Department has developed a series of policies and initiatives aimed at supporting overseas Chinese students in their innovation and entrepreneurship in China. However, covid-19 has had an impact on the phenomenon of overseas Chinese students returning home, which has also raised concerns. Objective: This study aims to explore the policy initiatives of the Central Organization Department and the changing trends of the phenomenon of overseas Chinese students returning home, with a view to providing useful references for China in attracting and retaining overseas Chinese students. Methods: Through literature review and policy analysis, an in-depth analysis was conducted on the policy initiatives of the Central Organization Department and the phenomenon of overseas Chinese students returning to China. Results: The study found that the Central Organization Department set strategic goals in supporting key national innovation projects, focusing on supporting innovation and entrepreneurship of top overseas Chinese students in China. Meanwhile, the phenomenon of overseas Chinese students returning to China after COVID-19 shows a certain trend of change. Conclusion: Research findings indicate that the COVID-19 pandemic has spurred a wave of overseas Chinese students’ returning to China which increases the domestic supply of talent. Governments and educational institutions should provide more support to those graduates adapting to the domestic employment market. What’s more, overseas Chinese students should actively seek opportunities, enhance their competitiveness, adapt flexibly to market changes, and prepare for future career aspirations.
Background: Tourism, as one of the fastest growing industries in the world in the 20th century, has gradually become an industry with high cultural taste, tourist satisfaction and comprehensive benefits. The analysis and study of the interrelationships among tourists' satisfaction, perceived value, and behavioral intentions are fundamental to enhance the profitability and competitive edge of tourist destinations. Objective: This paper aims to study the relationship between tourists' perceived value and behavioral intentions from the perspective of tourist satisfaction in Zhangye Global Geopark through empirical analysis, and provide some development suggestions for the development of Zhangye World Geological Park. Methods: This paper focuses on tourists' satisfaction and employs literature review, field investigation and empirical analysis. It chooses the Zhangye Global Geopark in China as a case study to conduct field research. Then it establishes an evaluation index system for the park's visitors, and empirically analyzes the relationships between tourists' satisfaction, perceived value, and behavioral intentions. Results: The results indicate that tourists' perceived value indirectly affects their behavioral intentions through tourists' satisfaction, which serving as a complete mediation between perceived value and behavioral intentions. Conclusions: Improving tourists' satisfaction is an effective way to promote sustainable and high-quality development of tourist destinations. From the perspective of tourists’ satisfaction, empirical analysis and discussion of its practical application of influencing tourists' perceived value and behavioral intentions can provide reference and suggestions for practices in Zhangye Global geopark.