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Theoretical Analysis of Cultural Differences between China and the United States Based on Cultural Differences—A Case Study of the Chinese and American Mulan Films

Abstract

Background: Mulan, an animated film produced by Disney and released in 1998, earned about $120 million in the United States and about $300 million worldwide, making it the second-highest-grossing family film of the year. Purpose: This paper compares the main characters of Mulan, General, and Father in the two versions of the film based on semiotics theory and cultural differences. It compares the Chinese and Western cultural elements. This helps us understand the different characteristics of the two versions of the film regarding cultural consciousness, cultural inclusion, and cultural exchange. This, in turn, helps us to tell Chinese stories and understand Chinese literature from different perspectives. Methods: This paper analyzes the cultural differences between Hua Mulan and China. This analysis is based on the four indexes of the power distance index, individualism, collectivism, uncertainty avoidance index, masculinity and femininity, self-indulgence, and restraint. Results: Based on the differences between these two versions of the film America is a low-power society with more individualism, so the image of Mulan gives more human rights and democracy. In contrast, China is a powerful society with more collectivism. Conclusion: Under the background of globalization, we should start from three aspects: 1)From the perspective of cultural discount theory, we should break down language barriers and avoid cultural discrimination. 2)According to Mason’s theory of the hierarchy of needs, film and television works are both tools and valuable stories. The culture should be incorporated into the story so that the audience can gain cultural identity in subtlety 3)The communication modes/means should be diversified, and the Chinese stories should be better spread by integrating media. These Chinese stories should be spread in a cross-cultural context.

keywords
Literature, Semiotic, Theory of Cultural Differences, Mulan Semiotics Movies, cross-cultural communication
Submission Date
2023-04-28
Revised Date
2023-05-27
Accepted Date
2023-06-05

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