- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
13권 1호
초록
Abstract
Purpose: This study aims to understand the potential of destinations, accessibility and accommodation services of Vietnam and India for the purpose of cooperation in tourism development. Research design, data and methodology: The data was mainly based on Tourism statistics at a glance of India Vietnam National Administration of Tourism, and Ministry of Culture, Sports and Tourism of Vietnam between the two countries. The qualitative research was supported by a case study methodology. Documentary sources were used as collection instruments, which allowed the characterisation of Vietnam - India as well as interviews applied within a focus group, supported by a semi-structured script. Result: The results of the study indicate that Vietnam - India understand the importance of cooperation to obtain synergies that ensure the development of tourism; Government of two countries recognize and identify a set of benefits associated with cooperation and have a collective awareness of some of the difficulties associated with it, but which do not necessarily prevent their willingness to cooperate. Conclusion: The strength of tourism development between the two countries is great, in which the relationship between " attractive force - propulsive force" is not commensurate with the tourism potential of Vietnam - India.
초록
Abstract
Purpose: The purpose of this research paper is to explore what factors that affect customer purchase decisions in the online environment, particularly after the COVID-19 pandemic in the case of Vietnamese customers. Research Design, Data and Methodology: To clarify which factor has the most significant impacts on online purchasing decision-making process, this study proposed a research model including factors such as customer trust, proposensity to trust, system assurance, the quality of website design, attitude, and customer satisfaction. This study collected the data via online survey. Data analysis was conducted by AMOS 25.0 using the Structural Equation Modeling (SEM) method. Result: The results of this study shows that the purchase decisions were positively affected by customers’ attitude, satisfaction, trust, and the quality of websites design. Additionally, factors such as perceived size and reputation and system assurance, have impacts on buyers’ trust, while the propensity to trust has no significant impact. Conclusion: This study provides managerial implications. The results provide which factors should be improved to foster trust, attitude, customer satisfaction, and purchase decision in the online environment. The results also provide managerial implication on marketing strategies how to enhance better relationships with customers and to consider environmental issues in the era of post COVID-19.
초록
Abstract
Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers’ attitudes toward food influencers. Design/Methodology/Approach: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach’s Alpha reliability test and exploratory factor analysis (EFA). Findings: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Practical Implications: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in food industry and its effectiveness in generating purchase intention. Originality/Value: The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.
초록
Abstract
Purpose: This study purposes to analyze the determinants of the volume of Indonesian tuna exports. Research design, data and methodology: The framework was developed from the gravity model for trade, which was expanded with additional variables of competitiveness, exchange rate, and industrial share of the destination country. The data sources used in this study are UN Comtrade and the World Bank. The data used is yearly data from 12 countries in 2001-2019. The scope of the study is limited to exports to the twelve main export destinations. Panel data regression analysis is used to determine the factors that affect the volume of Indonesian tuna exports. Results: The results show that according to the theory, Indonesia's GDP has a positive effect and economic distance has a negative effect on the volume of the exports. Meanwhile, the GDPs of the destination countries are not proven to have a positive effect. However, the higher the industrial share in the country, the higher the export volume tends to be. Conclusions: The conclusion obtained from this study is that Indonesia's GDP, economic distance, real exchange rate, industrial GDP share of the destination country, and the RCA index affect the volume of Indonesian tuna exports.