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ISSN : 2765-6934

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Vol.5 No.1
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Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2015, v.5 no.1, pp.27-35
Shuai Su (Shandong University)
Young-Jun Jeong (Eulji University)
Jin-Young Choi (Eulji University)
김선웅 (을지대학교)
Shuai, S. , Young-Jun, J. , Jin-Young, C. , & 김선웅. (2015). . Asian Journal of Business Environment, 5(1), 27-35.
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Abstract

Purpose - The study aims to investigate the effects of ethical management on corporate image and purchase intention. Research design, data, and methodology - The study employs monthly time series data from October 2013 to November 2013, analyzing variables to verify hypotheses. These concern three questions on marketing communication, five on public interest business activities, four on donation & sponsorship, two on donation & sponsorship activities, six on corporate image, four on volunteer service, and five on demographic characteristics. Results - Hypothesis 1, "Ethical management in marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects corporate image," was partially adopted with significant regression of marketing communication, public interest business activity, and donation & sponsorship. Hypothesis 2, "Ethical management such as marketing communication, public interest business, donation & sponsorship, and volunteer service positively affects purchase intention," was partially adopted with significant regression of marketing communication and public interest business. Hypothesis 3, "Corporate image positively affects purchase intention," was adopted at significant regression. Conclusions - Ethical management influenced purchase intention and corporate image.

keywords
Ethical Management, Purchase Intention, Corporate Images, South Korea.

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Asian Journal of Business Environment

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