- Log In/Sign Up
- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
ISSN : 2765-6934
Influence on the Use Intention of User’s Traits in China Market
Runze Wu (Kongju National University)
Linlin Fan (Company Employee)
Abstract
Purpose - Because of the development of smartphone and communication technology, Smart TV programs are filled with various contents and applications. This study included additional individual variables like innovativeness and self-efficacy, and characteristics of smart TV are both user-interface and function as exogenous factors based on TAM model. So, this study focuses on identifying the influencing factors of continuous use intention of smart TV traits and user ones and analyzing how they make influences on them in China market. Research design, data, and methodology - Totally 182 samples were adopted as appropriate ones for analysis in this study. They were collected from 20 February 2016 to 10 March 2016. Results - The results are as follows. First, function has positive influence on perceived usefulness. Second, innovation and user-interface make affirmative influences on perceived easiness. Third, perceived easiness has affirmative influence on perceived usefulness. Fourth, the perceived easiness and perceived usefulness make positive ones on continuous use intention. Fifth, perceived ease of use affects significantly on perceived usefulness. Conclusions - According to the findings, they (smart TV traits and user traits), influencing on continuous use intention, are possible to give significant implications on persistent development in China smart TV market.
- keywords
- User Traits, Smart TV Traits, Innovativeness, Self-Efficacy, Continuous Use Intention.
Reference
An, M. J. (2013). A Study on the Acceptance Factors and Gratification of the early Smart TV Users. (Master dissertation, Sogang University).
Bandura, A. (1986). Social foundation soft thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall.
Chang, H. Q. (2014). A Study on the Influence of Using Intention by E-Government's G4C Smart Application Characteristics-Focused on the Comparison between Korea and China. (Doctorial dissertation, Kongju National University).
Choe, M. S. (2011). A study on the influence of factors such as personal innovativeness, social influence and user interface on smart phone acceptance:based on an expanded technology acceptance model. (Doctorial dissertation, Ewha Womans University).
Compeau, D., & Higgins, C. (1995). Computer self-efficiency: Development of measure and initial test. MIS Quarterly, 1(19), 189-211.
Davis, F. D. (1989). Perceived Usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Fan, L. L. (2015). A study on the persistent using intention of the OTT service application based on Smart TV focused on China market, Korea. (Master dissertation, Kongju National University).
Goldsmith. R. E., & Hofacker, C. F. (1991). Measuring consumer innovativeness. Academy of Marketing Science, 19(2), 209-211.
Han, J. S. (2014). Understanding travel-related mobile application users' continuance Intention: An extension of the expectation-confirmation model. (Master dissertation, Kyunghee University).
Han, P. K., Park, J. S., Jun B. H., & Kang, B. G. (2010). A study on the factors of mobile applications adoption. Journal of the Korea Society of IT services, 19(3), 65-82.
Janeaya, R., Dewi, T., & Yelena, T. (2010). Understanding consumer intention to use mobile services. Australasian Marketing Journal(AMJ), 18(2), 74-80.
Jeon, S. H. (2012). A study on the effect of user innovativeness and product characteristic on repurchase intention of smart device. (Doctorial dissertation, Konkuk University).
Jeon, S. H., Moon, J. B., & Yoo, W. J. (2012). Study on the factors influencing the user satisfaction and cost satisfaction of smart devices. The e-Business Studies, 13(1), 3-24.
Ketola, P., & Roykkee, M. (2001). The three facets of usability in mobile handsets. Proceedings of the CHI 2001 workshop. Mobile communications:Understanding users, adoption & design, Seattle, Washington.
Kim, J. H. (2010). A study on the acceptance intention for smart phone: using an extended TAM. (Master dissertation, Konkuk University).
Kim, M. J. (2014). The effect of smartphone mobile banking usability and perceived usefulness on continuous usage intention. (Master dissertation, Hongik University).
Kim, S. H. (2012). An encryption Method for contents of video service using the HTTP adaptive streaming in smart TV environment. (Master dissertation, Soongsil University).
Kwak, H. S. (2013). A study on the factors affecting the continuous intention of using cloud-based note-taking application. (Master dissertation, Yonsei University).
Lee, D. G. (2011). A study an empirical study on the prediction of potential consumers' intention to use Smart TV. (Doctorial dissertation, Chonnam National University).
Lee, E. M. (2014). A study on the factors affecting reuse intention of mobile application. (Master dissertation, Chonbuk National University).
Lee, J. A. (2011). Influence of motivation for using smart phone application and innovation/congruence on application use and substitution for other media/living equipment. (Master dissertation, Sogang University).
Lee, J. Y., & Eune, J. H. (2013). A study on acceptance factors of smart TVs focusing on UX, UI. Archives of design research, 26(1), 287-311.
Lee, S. K. (2012). Promoting the museum communication through smart mobile applications. (Master dissertation, Kookmin University).
Lee, Y. K., Park, J. H., Chung, N. H., & Alisha, B. (2011). A unified perspective on the factors influencing usage intention toward mobile financial services. Journal of Business Research, 65(11), 1590-1599.
No, J. G. (2013). A study on users' participation intention influenced by users' perceived usefulness &perceived ease of use of smartphone radio application. (Master dissertation, Seoul National University of Science and Technology).
Park, H. J. (2013). Smartphone users' motivations and acceptance of instant messenger applications:Focused on Kakao talk and kakao story. (Master dissertation, Dankook University).
Pyo, J. W. (2012). The affecting factors on the usage of smart phone application: the case of Kakao talk. (Master dissertation, Dongguk University).
Yoon, J. H. (2010). The impact of user interface types characteristics on the information media usage behavior. Journal of the Korean Society for Information Management, 27(3), 53-66.
Yu, J. H. (2013). A study on the influence of customer satisfaction by smartphone-based game applications. (Master dissertation, Dongguk University).
Wang, M. (2015). A comparative study on affecting factors of smart phone paid/free application use's continuance intention. (Master dissertation, Chonnam National University).
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations