Abstract

Background: With the progress of science and technology, as well as the development and rise of the digital era, there is an increased opportunity for creative advertising design. The development, of these designs is no longer limited to traditional methods, but use digital technology to create more advertisements. Objective: The purpose of this study is to analyze which technical methods and creative strategies are used to enhance the attraction, interactivity and communication impact of advertisements, therefore promoting the development of advertising creative design. Methods: This study examine the use of digital media technology in advertising creative design, conduct an in-depth analysis of the meaning of digital media technology, and explore the examples of the application of digital technology in creative advertising. Results: Virtual reality, artificial intelligence and augmented reality have introduce a variety of creativity and expressive forms to the field of advertising design. The utilization of digital media technology in advertising creative design brings significant advantages in terms of interactivity, personality, data analysis and optimization. Conclusion: Advertising design using digital technology is becoming widespread in terms of storage, transmission and promotion; The integration of digital media technology and new media gives advertising a boost in visibility. It plays an important role in promoting the progress of the advertising industry; The advertisements designed using digital technology is more in line with the development of the times and are well-received by the public; The rise of digital intelligence demands designers to study digital technology and continuously update it in line with the development of new technologies.