Abstract

Background: Driverless vehicle styling is becoming an emerging research direction in the field of automotive design, driven by advances in autonomous driving technology. Although most of the existing research focuses on the technical aspect, the increasing consumer demand for personalized design has prompted researchers to explore innovative paths for automotive styling design. Purpose：This study intends to systematically investigate the design trends of driverless vehicles and propose innovative design strategies, thereby providing theoretical support and practical guidance in this field. Methods: This study adopts literature review method, design theory analysis method, and case study method. This study extensively collects and analyzes relevant literature on styling design of unmanned vehicles, thoroughly explores the impact of unmanned technology on styling design, analyzes advanced design cases both locally and internationally, and conduct empirical research on user needs. Results: Future designs for driverless vehicle are anticipated to be simplified and fully operational, emphasizing the integration of design idea with national culture in brand identity, while giving importance to environmental protection and sustainable development. The designers of topological theory and artificial intelligence provide a new problem-solving framework. Conclusion: The innovation of this study lies in the comprehensive use of multiple research methods to deeply analyze the multidimensional influencing factors of driverless vehicle, and to propose innovative design strategies combining new technologies and materials. The results of this study not only provide new perspectives for the styling design of unmanned vehicles, but also contribute forward-looking and practical insights to the innovative development of the automotive industry. Thereby promoting the evolution of automotive design towards smarter, greener, and more humanized vehicles.