- Log In/Sign Up
- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
ISSN : 2765-6934
Sustainability Considerations and Satisfaction with Online Food-Delivery Services During Covid-19 Pandemic
Abstract
Purpose: Motivated by an expedited growth and distribution of Online Food-Delivery (OFD) services, especially during the recent Covid-19 pandemic, this research aims to explore 1) how consumers’ sustainability considerations are associated with satisfaction with the services via opt-out cutlery options and 2) the role of the pandemic in the relationships between sustainability considerations, attitudes toward opt-out cutlery options, and satisfaction with the OFD services. Data and Methodology: An analysis of survey data using 434 consumers in the United States recruited from Amazon M-Turk was conducted using structural equation modeling. Results: Findings suggest that consumers’ environmental, health, and ethical considerations are positively related to their attitudes toward opt-out cutlery options. Furthermore, attitudes toward opt-out cutlery options are positively related to satisfaction with the OFD services only when they feel connected with the environment, driven by perceived threats of an infectious disease (i.e. Covid-19). Conclusion: The study findings provide new insights to managers in the OFD service industry on how to promote sustainable consumption during the pandemic.
- keywords
- Covid-19, pandemic, sustainable consumption, online food delivery (OFD), e-commerce
Reference
Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2019, October). Examining the main mobile learning system drivers’ effects: A mix empirical examination of both the Expectation Confirmation Model (ECM) and the Technology Acceptance Model (TAM). In International Conference on Advanced Intelligent Systems and Informatics (pp. 406-417). Springer, Cham.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138.
Barr, S., Gilg, A. W., & Ford, N. (2005). The household energy gap:examining the divide between habitual-and purchase-related conservation behaviours. Energy Policy, 33(11), 1425-1444.
Böhm, G., & Pfister, H. R. (2005). Consequences, morality, and time in environmental risk evaluation. Journal of Risk Research, 8(6), 461-479.
Bolarinwa, O. A. (2015). Principles and methods of validity and reliability testing of questionnaires used in social and health science researches. Nigerian Postgraduate Medical Journal, 22(4), 195.
Brock, J. (2020, October 5). The Plastic Pandemic: Covid-19Trashed the Recycling Dream, Reuters. https://www.reuters.com/investigates/special-report/health coronavirus-plastic-recycling/
Chang, H. H., & Meyerhoefer, C. (2020). COVID-19 and the demand for online food shopping services: Empirical evidence from Taiwan (No. w27427). National Bureau of Economic Research.
Cheng, J. C. H., & Monroe, M. C. (2012). Connection to nature:Children’s affective attitude toward nature. Environment and Behavior, 44(1), 31-49.
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
Clayton, S. (2003). Environmental identity: A conceptual and an operational definition. Identity and the natural environment:The Psychological Significance of Nature, 45-65.
Daly, C. (2019, November 11). New Research Suggests Plastic Cooking Utensils Could be Poisoning You, Women’s Health. https://www.womenshealthmag.com/uk/food/a29755435/plast ic-cooking-utensils/
Danish, M., Ali, S., Ahmad, M. A., & Zahid, H. (2019). The Influencing Factors on Choice Behavior Regarding Green Electronic Products: Based on the Green Perceived Value Model. Economies, 7(4), 99.
Finstad, K. (2010). Response interpolation and scale sensitivity:Evidence against 5-point scales. Journal of Usability Studies, 5(3), 104-110.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Haasova, S., Czellar, S., Rahmani, L., & Morgan, N. (2020). Connectedness with nature and individual responses to a pandemic: an exploratory study. Frontiers in psychology, 2215.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
Hayes, A. F. (2017). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford publications.
Hiratsuka, J., Perlaviciute, G., & Steg, L. (2018). Testing VBN theory in Japan: Relationships between values, beliefs, norms, and acceptability and expected effects of a car pricing policy. Transportation research part F: traffic psychology and behaviour, 53, 74-83.
Hu, L. T., & Bentler, P. M. (1999). Cutoffcriteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Huang, Y., & Sengupta, J. (2020). The influence of disease cues on preference for typical versus atypical products. Journal of Consumer Research, 47(3), 393-411.
Jackson, D. L. (2003). Revisiting sample size and number of parameter estimates: Some support for the N: q hypothesis. Structural Equation Modeling, 10(1), 128-141.
Kline, T. J. (2005). Psychological testing: A practical approach to design and evaluation. Sage Publications.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
Kim, J., & Lee, J. C. (2020). Effects of COVID-19 on preferences for private dining facilities in restaurants. Journal of Hospitality and Tourism Management, 45, 67-70.
Kirk, C. P., & Rifkin, L. S. (2020). I'll Trade You Diamonds for Toilet Paper: Consumer Reacting, Coping and Adapting Behaviors in the COVID-19 Pandemic. Journal of Business Research.
Lee, E. Y., Lee, S. B., & Jeon, Y. J. J. (2017). Factors influencing the behavioral intention to use food delivery apps. Social Behavior and Personality: an International Journal, 45(9), 1461-1473.
Lee, K. C., & Chung, N. (2009). Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective. Interacting with Computers, 21(5-6), 385-392.
Li, C., Mirosa, M., & Bremer, P. (2020). Review of Online Food Delivery Platforms and their Impacts on Sustainability. Sustainability, 12(14), 5528.
Liu, C., Bunditsakulchai, P., & Zhuo, Q. (2021). Impact of COVID 19 on Food and Plastic Waste Generated by Consumers in Bangkok. Sustainability, 13(16), 8988.
Mackay, C. M., & Schmitt, M. T. (2019). Do people who feel connected to nature do more to protect it? A meta-analysis. Journal of Environmental Psychology, 65, 101323.
MacCallum, R. C., & Hong, S. (1997). Power analysis in covariance structure modeling using GFI and AGFI. Multivariate Behavioral Research, 32(2), 193-210.
Malak-Rawlikowska, A., Majewski, E., Wąs, A., Borgen, S. O., Csillag, P., Donati, M., ... & Wavresky, P. (2019). Measuring the economic, environmental, and social sustainability of short food supply chains. Sustainability, 11(15), 4004.
Mayer, F. Stephan, & Frantz, M.C. (2004). The connectedness to nature scale: A measure of individuals’ feeling in community with nature. Journal of Environmental Psychology 24(4), 503-515.
Nabity-Grover, T., Cheung, C. M., & Thatcher, J. B. (2020). Inside out and outside in: How the COVID-19 pandemic affects self disclosure on social media. International Journal of Information Management, 102188.
Nguyen, C., Tran, D., Nguyen, A., & Nguyen, N. (2021). The Effects of Perceived Risks on Food Purchase Intention: The Case Study of Online Shopping Channels during COVID-19Pandemic in Vietnam. Journal of Distribution Science, 19-9.
Ozaki, R. (2011). Adopting sustainable innovation: what makes consumers sign up to green electricity?. Business Strategy and the Environment, 20(1), 1-17.
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.
Ray, A., Dhir, A., Bala, P. K., & Kaur, P. (2019). Why do people use food delivery apps (FDA)? A uses and gratification theory perspective. Journal of Retailing and Consumer Services, 51, 221-230.
Reisch, L., Eberle, U., & Lorek, S. (2013). Sustainable food consumption: an overview of contemporary issues and policies. Sustainability: Science, Practice and Policy, 9(2), 7-25.
Robson, D. (2020, December 15). Covid-19 has changed our lives in countless uncompromising ways, BBC Wildlife Magazine. https://www.bbc.com/worklife/article/20201209-how-to restore-your-sense-of-control-when-you-feel-powerless
Roh, M., & Park, K. (2019). Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation. International Journal of Information Management, 47, 262-273.
Rothman, K. J., Greenland, S., & Lash, T. L. (2008). Modern epidemiology (Vol. 3). Philadelphia: Wolters Kluwer Health/Lippincott Williams & Wilkins.
Schultz, P. (2002). Inclusion with nature: The psychology of human-nature relations. In Psychology of sustainable development (pp. 61-78). Springer, Boston, MA.
Sheth, J. (2020). Impact of Covid-19 on consumer behavior: Will the old habits return or die?. Journal of Business Research, 117, 280-283.
Song, W., Jin, X., Gao, J., & Zhao, T. (2020). Will buying follow others ease their threat of death? An analysis of consumer data during the period of COVID-19 in China. International Journal of Environmental Research and Public Health, 17(9), 3215.
Straub, D., Boudreau, M. C., & Gefen, D. (2004). Validation guidelines for IS positivist research. Communications of the Association for Information Systems, 13(1), 24.
Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 81-97.
Sudaryanto, S., Subagio, A., & Meliana, M. (2021). Does COVID 19 Affect Online Experience Towards Repurchase Intention? An Empirical Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(6), 1013-1023.
Taherdoost, H. (2016). Validity and reliability of the research instrument; how to test the validation of a questionnaire/survey in a research. How to test the validation of a questionnaire/survey in a research (August 10, 2016).
Tam, C., Santos, D., & Oliveira, T. (2020). Exploring the influential factors of continuance intention to use mobile Apps:Extending the expectation confirmation model. Information Systems Frontiers, 22(1), 243-257.
Timotius, E., & Octavius, G. S. (2021). Global Changing of Consumer Behavior to Retail Distribution due to Pandemic of COVID-19: A Systematic Review. Journal of Distribution Science, 19(11), 69-80.
Wang, Y. S., Tseng, T. H., Wang, W. T., Shih, Y. W., & Chan, P. Y. (2019). Developing and validating a mobile catering app success model. International Journal of Hospitality Management, 77, 19-30.
Whitley Jr, B. E., & Kite, M. E. (2012). Principles of research in behavioral science. Routledge.
Wong, K.L., Ong, S. F., & Kuek, T.Y. (2012). Constructing a Survey Questionnaire to Collect Data on Service Quality of Business Academics. European Journal of Social Sciences, 29(2), 209-221.
Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162.
Yuan, S., Liu, Y., Yao, R., & Liu, J. (2016). An investigation of users’ continuance intention towards mobile banking in China. Information Development, 32(1), 20-34.
Zhao, Y., & Bacao, F. (2020). What factors determining customer continuingly using food delivery apps during 2019 novel coronavirus pandemic period?. International Journal of Hospitality Management, 91, 102683.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations