- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
ISSN : 2765-6934
E-Strategy between European and Korean Innovative Business Channels in Post-New Normal Era
Abstract
Purpose – The aim of the study is to analyze the impact of the European Union’s (EU) focus on innovation and consumption, after the EU Eastern enlargement, on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy, with a special emphasis on the mobile phone industry. Research design, data, and methodology – This study compares the intersection of the pivotal areas in the markets in the "post-new normal" era to identify outlets to commercialize development and innovation in this region. The EU would like to realize potential trade and investment opportunities with the Central European Economic Community (CEEC) from this enlargement. Results – The study analysis suggests a positive impact for innovation and consumption from the EU Eastern enlargement on trade, investment, and technology cooperation patterns of Korea to formulate a pan-European marketing strategy with a special emphasis on the mobile phone industry or motorcar e-strategy. Conclusions – Due to the evolving close interdependencies some hubs have emerged between regional, small markets and the central, larger ones such as Germany and France.
- keywords
- E-Strategy, Innovation, Consumption, ICT, E-Car, Post-New Normal.
Reference
AFDB (2012). Open, Smart and Inclusive Development : ICT for transforming North Africa. ORNA ORNB, economic brief, Retrieved December 1, 2013 from http://www.afdb.org/fileadmin/uploads/afdb/Documents/Publications/Brochure%20Open%20Smart%20Anglais.pdf.
Anderson, K. (1991). Europe 1992 and the Western Pacific Economies. Economic Journal, 101(409), 1538-1552.
Begg, I. (2006) ‘The Implementation of the Integrated Guidelines
Cowling, K., & Suden, R. (1996). Capacity, Transnational, and Industrial Strategy, Creating Industrial Capacity(eds). London: Oxford Univ. Press.
Datt, Sunil, & Nash, Stephanie (2013). Accelerating Innovation in 'New Normal' Times. Journal of Government Financial Management, 62(3), 18-24.
Drucker, P. (2002). Managing in the Next Society. New York:St. Martin's Press.
Dyker, David (1999). The European Economy(2ndedn). Harlow:Longman Publishing.
EBRD (2003). Integration and regional cooperation, Transition Report. Retrieved October 15, 2008 from http://www. ebrd.com/downloads/research/transition/TR03.pdf.
European Central Bank (2005). Statistics Pocket Book, February 2005. Retrieved October 15, 2008 from https://www. ecb.europa.eu/ pub/pub/stats/html/index.en.html.
Eurostat (2014). Analysis of EU-27 household final consumption expenditure. Retrieved October 11, 2014 from http://ec.europa.eu/eurostat/statistics-explained/index.php/Household_consumption_expenditure_-_national_accounts.
Fine, C. (1999). Clockspeed: Winning Industry Control in the Age of Temporary Advantage. Boston: MIT Press.
Grant, Charles (2004). Choosing Europe. Prospect Magazine. Retrieved September 26, 2004 from. http://www.prospect magazine.co.uk/author/charles-grant.
Halpern L., & Wyplosz, C. (1995). Hungary: Towards a Market Economy. Cambridge: Cambridge University Press.
HIS (2013). IHS Automotive Insights. Retrieved April 15, 2013 from http://investor.ihs.com/phoenix.zhtml?c=188457&p=irol-reports.
ITHD (2003). Business 2 hungary, ITD Hungary. Retrieved December 15, 2004 from http://www.itd.hu.
Juretić, Sandra., Cerović, Ljerka. & Galović, Tomislav (2013). Optimal Analytical Instruments In The Function Of Estimation Of Total Traffic In The Port Of Rijeka. Pomorstvo / Journal of Maritime Studies. 27(2), 265-277.
Kashani, Kamran (1989). Beware the pitfalls of global marketing. Harvard Business Review, 67(5), 91-98.
Katrak, H. (1997). Developing Countries' Imports of Technology, In-house Technological Capabilities and Efforts: An Analysis of the Indian Experience. Journal of Development Economics, 53, 67-83.
Manea, Julia, & Pearce, Robert (2006). MNE's Strategies in Central and Eastern Europe: Key Elements of Subsidiary Behaviour. Management International Review, 46(2), 235-255.
Melly, Paul (2013). Maghreb overcomes unrest. MEED: Middle East Economic Digest. 2013 Middle East Economic Review, p.42-45.
OECD (2015). Economic Survey of Hungary 2014. Retrieved May 1, 2015 from http://www.oecd.org/hungary/economic-survey-hungary.htm.
O'Neill, Barbara. (2011). Helping Grieving Clients Navigate the Postfinancial Crisis "New Normal". Journal of Financial Service Professionals, 65(6), 40-49.
Recardo, Ronald J. (2013). Leading Intelligently in the Era of the "New Normal". OD Practitioner, 45(2), 37-41.
Resmini, Laura (2000). The Determinants of Foreign Direct Investment into the CEECs: New Evidence from Sectoral patterns. The Economics of Transition, 8(3), 665-689.
Republic of Tunisia (2008). Tunisia ICT strategy. Retrieved May 2, 2014 from http://www.thieswittig.de/docs/MPC_Strategies/Tunisia/Tunisia_ICT_Strategy.doc.
Ryans, John., & Griffith, D., White, D. S. (2003). Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge. International Marketing Review, 20(6), 588-603.
Sardar, Ziauddin. (2010). Welcome to postnormal times. Futures, 42, 435-444.
Schaffhauser, Dian. (2012). Succeeding in the New Normal. Campus Technology, 25(6), 30-34.
Seo, Daesung (2008). EU marketing of Mobile phone companies. seoul, Korea: KSI press.
Seo, Daesung (2012). The impact of EU’s R&D focused Policy on the innovation Edge of Mobile Industry. Procedia Social and Behavioral Sciences, 62, 595-601.
Seo, Daesung (2014). Impacts of Innovative EU Companies on Smaller Emerging Markets under an Open Economy. Journal of Distribution Science. 12(10), 37-45.
Seo, Daesung (2015). Creative Cultural Localization Ways and IT Market of the EU to Converge the Creative Industries. Journal of Distribution Science, 13(1), 27-33.
Szymanski. D., Bharadwaj, S., and Varadarajan, P.R. (1993). Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation. Journal of Marketing, 57(4), 1-17.
The European Communities (2003). Electronic Communications:the Road to the Knowledge Economy. Brussels:
Wahidin, & Akib, Haedar (2014). Transportation Policy Implementation In Developing Countries Based On Availability Of Infrastructure, A Case Study In Makassar, South Sulawesi, Indonesia. International Journal of Academic Research, 6 (1), 215-220.
Zaghini, A. (2003). Trade advantage and specialization dynamics in acceding countries. Working Paper; European Central Bank, 249.
Zhao, Weilin, Watanabe, Chihiro, & Tou, Yuji. (2013). Co-emergence of Institutional Innovation Navigates the New Normal in Growing Economies. Journal of Technology Management for Growing Economies, 4(1), 69-81.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations