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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
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  • P-ISSN2765-6934
  • E-ISSN2765-7027
  • KCI

ISSN : 2765-6934

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Vol.7 No.4

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The Effectiveness on the Perception of Service Quality in MRO Transactions

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2017, v.7 no.4, pp.11-15
Kyoung-Jae Im (Korea Polytechnic University)
Ha-Ryong Kim (Anyang University)
Hoe-Chang Yang (Jangan University, Korea)
Kyoung-Jae, I. , Ha-Ryong, K. , & Hoe-Chang, Y. (2017). . Asian Journal of Business Environment, 7(4), 11-15.

Abstract

Purpose - This study aims to provide a clue on which factors current managers and many more potential entrepreneurial applicants were required to concentrate on presenting effective research methods in the effects of purchasing companies' perception of service quality about suppliers of MRO industrial goods on the quality of relationships. Research design, data, and methodology - To accomplish the purpose of this study, we plan to conduct a research model with factors of MRO service quality as the leading variables and conduct a causal analysis using regression analysis on their influence relations. Results - In order to achieve the above purpose, it is necessary to select service quality factors suitable for the characteristics of MRO industrial goods supplier companies. And it is necessary to develop a plan for improving the relationship quality with buyer companies by understanding the sales orientation of MRO industrial goods supplier companies. Also, they develop a combined strategy capable of facilitating relationship quality by clarifying the role of rapport. Conclusions - It is expected that these results will provide strategic clues which service quality factors should be improved from the perspective of supplier companies and will provide various information on educational training sales skills of the sales staff.

keywords
MRO Transactions, Service Quality, Management Orientation, Rapport, Relationship Quality.

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Asian Journal of Business Environment

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