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  • P-ISSN 1010-0695
  • E-ISSN 2288-3339

한의계의 한국인삼 세계화 노력제고를 위한 국내외의 시장 분석 연구

Market Analytic Study for Development of Korean Ginseng

대한한의학회지 / Journal of Korean Medicine, (P)1010-0695; (E)2288-3339
2007, v.28 no.3, pp.100-107
손창규 (대전대학교)
유사라 (대전대학교 한의과대학)
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Abstract

Objective: To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group. Methods: Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries. Results: Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share. Conclusion: A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.

keywords
Ginseng, Korean ginseng, market share, Oriental medicine, Ginseng, Korean ginseng, market share, Oriental medicine


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