open access
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open access
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ISSN : 2508-3309
This study focused on the media characteristics of internet live broadcasting in the New Media Age. To this end, analyzed the media characteristics of internet live broadcasting through SMCRE models consisting of source, message, channel, receiver, and effect. In addition, considered the unique feedback of internet live broadcasting that prior studies overlooked. It also presented problems with internet live broadcasting and prospects for future development of internet live broadcasting.