Abstract

This study thoroughly explores strategies to enhance media literacy in the age of artificial intelligence, with a focus on trends in index development and research utilization. The study meticulously reviews the development processes and trends of past media literacy indices, and the changes in literacy indices of media platforms that have evolved with the widespread use of AI technology. It systematically organizes media literacy indices developed in South Korea to verify the need for new literacy education in response to changing media usage patterns and identifies critical issues. Additionally, the study rigorously analyzes cases of index utilization in South Korea and proposes solutions to problems identified in the design process of these indices. Although media literacy education in Korea began in 1975 and has progressed toward enhancing media literacy competencies in the digital age, the increasing use of AI technology has made it more challenging to assess the effectiveness of education and literacy levels. Consequently, the need to develop indices suitable for the AI era and the importance of regular evaluations have been recognized, emphasizing the necessity of establishing a policy and curriculum development foundation. Furthermore, based on past examples of index development, this study suggests considering the imposition of obligations on media platforms to measure the effectiveness of literacy initiatives.