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Business Orientation, Goals and Satisfaction of Korean-American Business Owners

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2012, v.2 no.2, pp.5-11
Jay Sang Ryu (Texas State University)
Jane Swinney (Oklahoma State University)
Glenn Muske (North Dakota State University)
Ramona Kay Zachary (Baruch College)

Abstract

Purpose - This research examined the relationship between business orientation and business goals and satisfaction of Korean-American business owners. Research design/data/methodology - Entrepreneurial Orientation (EO) and Small Business Orientation (SBO) were the theoretical constructs underlying this research. The responses from 200 Korean-American business owners who participated in the 2005 National Minority Business Owner Surveys were used for data analysis. Results - Noneconomic business goal was positively related to business owners’ SBO tendency, and those with a SBO tendency had the higher business satisfaction than those with EO. Conclusions - The findings suggest that policy makers should develop business assistance programs that correspond with owners’ business orientation.

keywords
Entrepreneurship, Minority Business, Small Business Orientation, Entrepreneurial Orientation, Korean-American Business Owners, Small Business Satisfaction.

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Asian Journal of Business Environment