Abstract

Using the Sunflower movement as a case study, this article seeks to articulate a theoretical framework to evaluate online "free spaces" as tools for political mobilization. To this end, this article conducts a thematic and content analysis of 151 posts on the official Facebook page of the Sunflower movement. Key results uncover four thematic functions among posts - expressive, informative, informative-support, and promotional - that overlap, in which the expressive theme prevails, and two thematic topics discussed by posts - damages by protesters and their ideology of freedom. I conclude that: (1) combining the logistic and thematic dimensions of posts enables a specific understanding of an online free space's political viability and anticipates the campaigns it will connect itself to; (2) the networked nature of the Sunflower movement page prompts the reconceptualization of (i) online free spaces as nodes through which various political campaigns and struggles are thematically connected by a political ideology; (ii) inactivity as a strategy where protest capital and followers accumulate to prepare and empower future mobilizations.