Network Arrangements Underlying Strategic Corporate Social Responsibility: Findings from Globalized Cyberspace and Lessons for Asian Regions
Park, Sejung (Division of Global and Interdisciplinary Studies, Pukyong National University, Journal of Contemporary Eastern Asia)
Lim, Yon Soo (School of Advertising and Public Relations, Hongik University, Journal of Contemporary Eastern Asia)
Nam, Yoonjae (Department of Culture, Tourism & Content, Kyung Hee University)
Nam, Inyong (Department of Mass Communication, Pukyong National University)
Park, Han Woo (Department of Media & Communication, YeungNam University, Journal of Contemporary Eastern Asia)
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Abstract
The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.
- keywords
- Triple-Helix, CSR, Information Management, Network Analysis
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