Rural Communication in the Covid-19 Pandemic: an Empirical Analysis from Thua Thien Hue Province, Central Vietnam
Nguyen, Chung Van (University of Agriculture and Forestry, Hue University)
Pham, Chung (University of Agriculture and Forestry, Hue University)
Nguyen, Phong Thanh (Vietnam National University of Agriculture)
Le, Cuong Chi Hung (University of Agriculture and Forestry, Hue University)
Pham, Nhung Thi (University of Agriculture and Forestry, Hue University)
Tran, Nguyet Thi Anh (University of Agriculture and Forestry, Hue University)
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Abstract
The world has witnessed the outbreak of the Covid-19 epidemic. Mainstream and social media are playing an important role in Covid-19 pandemic prevention. This research explores awareness, communication channels and effectiveness of communication in the Covid-19 pandemic in rural areas of Thua Thien Hue province, Central Vietnam. Primary information was collected from 181 respondents, who are farmers, non-farmers and students. Secondary information was collected from reports and statistical data. Television, word of mouth and local loudspeakers are the main channels of mainstream media while social media mentions the role of Facebook and Zalo to transfer Covid-19 pandemic information. Mainstream media is still the main channel of farmers and old people while non-farmers and young people tend to access information through social media. Communication has significantly contributed to improving awareness and action of rural people in the Covid-19 epidemic prevention.
- keywords
- Covid-19 pandemic, communication, mainstream media, social media, Vietnam
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