open access
메뉴
open access
메뉴
ISSN : 0376-4672
The purpose of this study was to explore the socio-cultural function of network dental system and suggest the improvement of limitations of the current network dental system format. The Parker E-system, which appeared in the early 20th century in the United States, was examined to identify the early stage of the network dental system. Next, large network systems in other areas were compared as examples to consider the current operational form of network hospitals and clinics. The network dental system shows its strength in securing profits for healthcare systems, but it has ethical issues in terms of publicness of medical establishments. When comparing network dental systems to medical, Korean medical, and pharmacy networks, the dental network was identified as being in the middle of networks of other domains in terms of expertise, universality, and vertical relationships. Brand value is lower than other domains. This study suggests that the network dental system needs to specialize in the role of the Management Service Organization to strengthen their values. Institutional supports should be provided to perform public functions in the community.
1. Y ang Z, Kim S. The efefct of brand authenticity perceived by customer on brand trust and brand loyalty―Focusing on network franchise dental clinic’s in medical. Korean Journal of Hospital Management 2015;23(3):1-12.
2. Lee SS. Current network subscription status of Korea’s dental clinic and its satisfaction rate. Yonsei University Graduate School. 2006.
3.The Kukmin Daily. "Your're a trick" Dentist at war. Sep 22 2011.
4. The Segye Times. RyongPlant says it will respond strongly to the creation of negative public opinion. Feb 29 2012.
5. Constutitional Court of Korea, Decision of 29 Aug 2019, 2014HunGa15.
6. Crane FG. Marketing for Entrepreneurs: Concepts and Applications for New Ventures. New York, USA: Sage Publications. 2012.
7. Lee KS, Hong SJ. A study on the preference of hospital names in Korea. KJOHSM. 2011; 5(1):61-75.
8. Christen AG, Pronych PM. Painless Parker: A Dental Renegade’s Fight to Make Advertising “Ethical”. Baltimore, USA: Baltimore, USA: American Academy of History of Dentistry. 2015.
9. Pronych PM, Christen AG. The Early Adventures of Painless Parker. Lancelot Press. 1995.
10. Yang QH, Alston TA. Phineas T. Barnum, Gardner Q. Colton, and Painless Parker were kindred princes of humbug. J Anesth Hist. 2019;5(1):13-21.
11. Foy PJ. A rebirth of Dr. Painless Parker? Northwest Dent. 2012;91(2):45-46.
12. Peltier B. Painless Parker’s legacy: ethics, commerce, and advertising in the professions. J Hist Dent. 2007; 55(3):150-159.
13. Behrents RG. Dr Edgar RR Parker: His time and now. Am J Orthod Dentofacial Orthop. 2015; 148:521-524.
14. Kang SI. A history and philosophy of bio-medical ethics seen from a dentist’s point of view. Korean J Med Hist. 2002; 11(2):117-136.
15. Shin YJ. The historical context and policy implications of health care privatization policy and social response in South Korea. JCSW. 2010;29:45-90.
16. Chosun Biz. KDA "welcoms ruling of the Constitutional Court of one institution per person"…UD "Cutting national opportunities." Aug 292019.
17. Lee JY. A study on the establishment of professionalism in Korean dental society in the era of Korean modernization. Yonsei University Graduate School. 2002.
18. Yu SB, Song BG, Yang BE. The study about operation condition of dental hospitals and clinics used public daat : focus on population of local autonomous entity. J Kor Dent Assoc. 2016; 54(8):613-629.
19. Kim MG. Current status and development strategies of joint dental system. J Kor Dent Assoc. 2000; 38(8):718-723.
20. Y u SB, Song BG, Yang BE. The change of denatl clinic name. J Kor Dent Assoc. 2018; 56(12):658-666.
21. Kim JY. Brand and Branding : The science of branding. Seoul, Korea:B&M Books. 2007.
22. K ang MJ, Jung KT, Shine EK. A anaylsis on relative importance of brand image evaluation factor of network dental clinic with AHP. KJBA. 2012; 25(2):655-673.
23. Jeong GT. Concepts and application of Management Service Organization (MSO). J Korean Hosp Assoc. 2007; 36(2):7-10.
24. Y oon YG, Suh WS. The financial perofrmance of hospitals belonging to multi-hospital System : A comparative study. HPM. 2012;22(1):109-128.
25. Shim JS, Kwon YD, Kang SW. A study on the performance of and participation in hospital networks in Korea. KER. 2006; 12(2):1-18.
26. Han H, Oh C, Ryu J, Lim B. Comparison of patients’ satisfactions with general Korean medicine clinics and networked Korean medicine clinics in Seoul, Korea. SPKOM. 2014; 18(3):57-67.
27. B ak YH, Huang DS, Shin HK. A surevy of the medical treatment environment in traditional Korean medicine clinics. JKM. 2011; 32(4):25-36.
28. Chapter 1, Article 1. Medical Law (Enforcement Date 1 Jan 2018).
29. Yeo YH, Kim H. A study on the institutional and operational characteristics of healthcare and publicness in Korea. Korean Policy Sciences Review. 2018; 22(1):53-77.
30. Anderson S. Public, private, neither, both? Publicness theory and the analysis of healthcare organisations. Soc Sci Med. 2012; 74(3):313-322.
31. Park JS. Management efficiency improvement plan through the network of medical institution. J Korean Hosp Assoc. 2007; 36(2):79-93.