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ISSN : 2765-6934

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Vol.4 No.3

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Using the MCDM of the Innovative Product Value Chain to Promote New Product Design

Asian Journal of Business Environment / Asian Journal of Business Environment, (P)2765-6934; (E)2765-7027
2014, v.4 no.3, pp.27-37
Shih-chung liao (College of Planning and Design, Technology of Taoyuan Innovation Institute)
Shih-chung, l. (2014). Using the MCDM of the Innovative Product Value Chain to Promote New Product Design. Asian Journal of Business Environment, 4(3), 27-37.

Abstract

Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions – Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

keywords
Multi Criteria Decision Making Theory (MCDM), Target decision system, Fuzzy theories, Gray system theories, Analytic network process (AHP)

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