- P-ISSN2765-6934
- E-ISSN2765-7027
- KCI
ISSN : 2765-6934
Determinants Affecting Buying Decisions of Consumers for Counterfeit Products: An Exploratory Study in Raipur, India
Anagha Shukre (IMSEC)
Abstract
Purpose - The purpose of this paper is to elicit antecedents that influence the buying of counterfeit products in Raipur, an emerging capital city. Research Design, Data, and Methodology – 203 responses to the questionnaire were collected to come out with the results of the study. From the exploratory study, 20 variables were identified to have an influence on the buying of counterfeit products. Factor analysis was applied on the data collected and these items were grouped into four factors. Result - The findings suggest that safety implications have a significant impact on the buying of counterfeits in an emerging city – Raipur, India. Further studies that are specific to geographical locations could be carried out to validate the findings of this paper as the tastes and preferences of each of the markets are unique. Conclusions - For manufacturers, marketers and law enforcers it might be of great interest to learn that safety concerns are uppermost on the minds of people who deliberately or inadvertently consume counterfeits. If it can be conveyed effectively that consumption of counterfeits can cause more harm than increase in perceived value, it can be checked to a good extent.
- keywords
- Counterfeit Products, Consumer Behavior, Buying Decisions, Raipur.
Reference
Ang, S., Cheng, P. S., Lim, E., & Tambyah, S. (2001). Spot the difference: consumer response towards counterfeits. Journal of Consumer Marketing, 18(3), 219–235.
Anonymous (2016, May 04). Why make in India when you can fake in India? The Economic Times, Brand Equity.
Anonymous (2016, February 24). Fakes. Retrieved May 11, 2016, from http://www.bloomberg.com/news/ articles/2005-02-06/fakes.
Bamossy, G., & Scammon, D. (1985). Product counterfeiting: consumers and manufacturers beware. Advances in Consumer Research,12(1) 334.
Bloch, R., & Campbell, L. (1993). Consumer ‘accomplices’ in product counterfeiting. Journal of Consumer Marketing, 10(4), 27-36.
Commuri, S. (2009). The impact of counterfeiting on genuine-item consumers' brand relationships. Journal of Marketing, 73, 86–98.
Cordell, V., Wongtada, N., & Kieschnick, R. L. (1996). Counterfeit purchase intentions: role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35, 41-53
Feinberg, R. M., & Rousslang, D. J. (1990). The economic effects of intellectual property right infringements. Journal of Business, 63, 79-90.
Freedman, D. H. (1999). "Faker's paradise." Forbes ASAP, 0.05.99, Retrieved May 11, 2016, from http://www.forbes.com.
Givon, M., Mahajan, V., & Muller, E. (1995). Software piracy: estimation of lost sales and the impact on software diffusion. Journal of Marketing, 59, 29–37.
Green, R. T., & Tasman, S. (2002). Countering brand counterfeiters. Journal of International Marketing, 10(4), 89-106.
Grossman, G., M., & Shapiro, C. (1988). Foreign counterfeiting of status goods. Quarterly Journal of Economics, 103(1), 79-100.
Interpol. (December, 2010). Counterfeiting and piracy endanger global economic recovery. Retrieved May 11, 2016, from http://www.interpol.int/public/icpo/ pressreleases/pr2009/PR2009116.asp.
Olsen, J., & Granzin, K. (1992). Gaining retailers’ assistance in fighting counterfeiting: conceptualization and empirical test of a helping model. Journal of Retailing, 68 (Spring), 90-109.
Olsen, J., & Granzin, K. (1993). Using channel constructs to explain dealers’ willingness to help manufacturers combat counterfeiting. Journal of Business Research, 27, 147-170.
Nia, A., & Zaichkowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands? Journal of Product and Brand Management, 9(7), 485–497.
Nill, A., & Schultz, C. J. (1996). The scourge of global counterfeiting. Business Horizons, 39(6), 37-42.
Phau, I., & Teah, M. (2009). Devil wears (counterfeit) prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15–27.
Shoham, A., Ruvio, A., & Davidow, M. (2008). Unethical consumer behavior: Robin Hoods or plain hoods? Journal of Consumer Marketing, 25(4), 200–10.
Tom, G., Garibaldi, B., Zeng, Y., & Pilcher, J. (1998). Consumer demand for counterfeit goods. Psychology and Marketing, 15(5), 405.
Vithlani, H. (2007). The economic impact of counterfeiting. Report for Industry Committee, Organization for Economic Co-operation and Development.
Wilbur, Q. D. (2009). Fantastic fakes: Bursting a fantastic fakes and busting a $70 million counterfeiting Ring. Retrieved May 11, 2016, from http://www.bloomberg.com /features/2016-counterfeit-money/.
Wilcox, K., Kim, H. M., & Sen, S. (2009). Why do consumers buy counterfeit luxury brands? Journal of Marketing Research, 46(2), 247–59.
Yoo, B., & Lee, S. H. (2009). Buy genuine luxury fashion products or counterfeits? Advances in Consumer Research, 36, 280–286.
Zaichkowsky, J. L. (1995). Defending your brand against imitation: consumer behavior, marketing strategies, and legal issues. Westport, CT: Quorum Books.
Zaichkowsky, J. L. (2006). The psychology behind trademark infringement and counterfeiting. Psychology Press.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations