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Vol.7 No.3

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Abstract

Purpose: The purpose of this research was to examine the effect of the sensoryscape (sport fans' stadium experiences via the five senses) on connectedness and elation that sport fans have about their teams. Research design, data, and methodology: To achieve this purpose, structural equation modeling was conducted with a total of 417 KBO baseball fans. Results: The results of the research are as follows. First, stadium experiences via sport fans' sight, sound, and touch had positive effects on connectedness that consists of passion, nostalgia, supportive, and connected. Second, stadium experiences via sport fans' sight, sound, and taste had positive effects on elation that consists of happy, excited, pleased, proud, optimistic, and entertained. Conclusions: This research provides the first empirical evidence of the effects of sport fans' sensory experiences on emotions associated with sport teams. In order to maximize connectedness and elation that sport fans have about their teams, sport marketers need to develop specific sensory strategies that affect stadium experiences. Further implications were discussed.

Sang Hoon YOON ; Minoock KIM ; Seung Jin HAN pp.13-18 https://doi.org/https://doi.org/10.13106/jsas.2023.vol7.no3.13
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Abstract

Purpose: The purpose of this study is to explore corporate types more suitable for domestic professional soccer citizens' club and to provide comprehensive insights for corporate type decision-making in the process of establishing and operating new city and citizens' club. Research design, data, and methodology: A Delphi survey was conducted on 12 experts with a high understanding of the research topic and expertise. Data were collected through two Delphi rounds, and for data analysis, frequency standard deviation, average ranking, and consistency coefficient were employed. Results: First, from the perspective of operating, it was found to have advantages in the order of autonomy, responsibility, continuity, connection. Second, from the perspective of operating the foundation, it was found to have advantages in the order of public interest, transparency, management, responsibility. Third, as a result of comparing the types of corporations and foundations of professional soccer citizens' club, it was found that there was relatively little difference. Conclusions: Since professional soccer citizens' club must pursue the nature of public goods and profitability as professional sports at the same time, various considerations are needed, long-term plans are established, and corporate types of professional soccer citizens' clubs are needed.

Soo Yong PARK ; Jin Wook JUNG ; Mun Young HEO ; Seung Jin HAN pp.19-26 https://doi.org/https://doi.org/10.13106/jsas.2023.vol7.no3.19
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Abstract

Purpose: This study attempted to investigate the effect of functional rehabilitation exercise for posture correction on physical strength factors and physical balance. Research design, data, and methodology: It consisted of 40 experimental groups that applied functional rehabilitation exercises to 80 people with posture imbalance and 40 comparative groups that performed general exercises, and was conducted four times a week, once for 40 minutes, and for 12 weeks. Results: D.S. (p<.o1) among F.M.S., a moving assessment. It increased significantly from the dictionary, and H.S. (p<.o5). I.L(p<.o5). S.M(p<.o5). A.S.L.R(p<.o5). T.S.P(p<.o01). It was confirmed that R.S. (p<.o5) decreased more after than before. In other words, Functional rehabilitation exercise was effective in improving physical balance. PAPS flexibility (bending forward) (p<.o1). Muscle strength (grip strength test) (p<.o1). Quickness (long jump) (p<.o1). Functional rehabilitation exercise was found to be effective in muscle strength, agility, and flexibility, but not in cardiopulmonary endurance. Pain: Based on the NRS scale (1-10 points). The experimental that there was a significant interaction between the groups.(F=38.583, P=.000). In the comparative group, there was no significant difference in the pre-post, and it was found that the pain level in the experimental group decreased after the pre-post (p<.001). Conclusion: As a result of the above study, it was confirmed that functional rehabilitation exercise improves physical strength factors and physical balance ability, and also affects physical pain reduction due to physical imbalance.

Eun Hye KWON ; John SMITH ; Sukho LEE pp.27-35 https://doi.org/https://doi.org/10.13106/jsas.2023.vol7.no3.27
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Abstract

Purpose: Providing tutoring services may be one of the most effective practices for improving academic performance and student retention. However, there is little information on the difference between mandatory tutoring (MT) and voluntary tutoring (VT) on the impact of student academic performance. This investigation compared the effectiveness of VT and MT services in the three upper level undergraduate classes. Research design, data, and methodology: Baseline data were collected in a spring semester where no tutoring of any kind was offered (control group (CG), n=78). The MT (n=104) was required in the following fall semester, and in the next spring semester only VT (n=97) was offered. Descriptive statistics and One-way ANOVA using IBM SPSS v23 (Chicago, IL) were used to analyze the final grades of the courses to identify differences in final grades between semesters. Results: Although final grades averaged from three classes were highest in the MT group, there were no statistical differences between the MT and VT groups, F(2, 292) = 1.150, p =.318. Conclusion: This study indicates there was no significant difference in academic performance between the two tutoring types, but that both tutoring services can be effective.

Journal of Sport and Applied Science(JSAS)